Growth Marketing Coordinator — Referral Funnels (Remote)

Manatee; United States; Teletrabalho; USD 42 000 - 65 000; Tempo integral

Resumo da oferta

Manatee is seeking a Marketing Coordinator to drive referral growth in pediatric care. You’ll own content and campaigns that turn referrals into enrolled families, from the referral dashboard to provider outreach.

This remote, full-time role emphasizes clear copy, strong design, and data-driven optimization. You’ll craft newsletters, one-pagers, guides, and webinars while aligning with clinical and sales priorities.

Qualificações

• 3+ years in growth or lifecycle marketing, ideally in a startup environment.
• Strong copywriting with range across audiences and a bias toward clarity.
• Email marketing experience and hands-on with Mailchimp/Klaviyo/ActiveCampaign, segmentation, A/B testing, and performance analysis.
• AI-fluent and platform-agnostic, quick to pick up new tools.
• Healthcare or provider-facing experience is a strong plus with a genuine interest in expanding access to mental health care.

Responsabilidades

• Drive Referring Provider value: Own and continuously improve the pediatrician dashboard emails and automated referral-status communications; diagnose performance and drive provider and patient value.
• Referral outreach sequence: Build automated campaigns that help a referred family receive care and improve it against real conversion data.
• Create Marketing collateral: Design one-pagers, referral guides, and screener materials for pediatricians, provider groups, and health plans.
• Help define Manatee’s voice: Create the standard for provider facing copy for newsletters, blog posts, webinars, and integrated campaigns.
• Performance Tracking: Own open/click metrics on provider campaigns, screener completion rates by practice, and report monthly against provider engagement.
• Design & Production: Create assets including graphics, social posts and email templates using Canva or equivalent; ensure brand consistency across provider-facing materials.
• Cross-Functional Collaboration: Partner with clinical and sales to keep messaging accurate and aligned with priorities.
• Content Calendar Management: Develop and maintain a quarterly content calendar; manage timelines to ensure campaigns ship on schedule.

Conhecimentos

Copywriting

Design

Email marketing

Campaign analytics

AI fluency

Ferramentas

Mailchimp

Klaviyo

ActiveCampaign

Descrição da oferta de emprego

Manatee is seeking a Marketing Coordinator to drive referral growth in pediatric care. You’ll own content and campaigns that turn referrals into enrolled families, from the referral dashboard to provider outreach.

This remote, full-time role emphasizes clear copy, strong design, and data-driven optimization. You’ll craft newsletters, one-pagers, guides, and webinars while aligning with clinical and sales priorities.