Marketing Content Specialist

Destination NJ Homes; United States; On-site; USD 36,000 - 41,000; Part time

Job summary

Destination NJ Homes is looking for a driven Marketing Content Specialist to lead our content and digital marketing production and management. If you thrive on managing the whole content creation life cycle from creative ideation to data-based optimization, we want to hear from you!

In this role, you’ll work closely with our agents to influence client acquisition as well as recruiting efforts by promoting our unique value to both agents and prospective clients.

Qualifications

• 2+ years shooting and editing short-form video.
• Experience with CapCut, Adobe Premiere or DaVinci Resolve.
• Deep understanding of modern social media algorithms and engagement.
• Experience creating and running paid lead generation campaigns (Meta Ads Manager).
• Experience with landing page builders (WordPress, Squarespace, Unbounce) or similar CRM builders.
• Willingness to travel locally across Central & North NJ for content capture.
• Preferred: drone videography, Canva/Photoshop for thumbnails and branding.

Responsibilities

• Content Production: Plan, shoot, and edit high-quality short-form and long-form video content.
• Social Media Management: Manage posting, scheduling, and community engagement across core channels.
• Community Engagement: Contact local businesses, events, and charities to collaborate and showcase.
• Storytelling & Copywriting: Draft captions, video scripts, and hooks for real estate clients and agents.
• Strategy Development: Stay current on digital marketing trends to refine strategy.
• Collaboration: Work with sales to align marketing with goals and lead quality.

Skills

Video editing

Social media management

Paid advertising

Landing page builders

On-site mobility

Tools

CapCut

Adobe Premiere

DaVinci Resolve

WordPress

Squarespace

Unbounce

Canva

Photoshop

Job description

Destination NJ Homes is looking for a driven and innovative Marketing Content Specialist to lead our content and digital marketing production and management. If you thrive on managing the whole content creation life cycle from creative ideation to data-based optimization, we want to hear from you! In this role, you’ll work closely with our agents to influence client acquisition as well as recruiting efforts by promoting our unique value to both agents and prospective clients. This role will begin part-time at roughly 20 hours a week, with an hourly range of $26 to $30 per hour, with the opportunity to transition to full-time and salary compensation. Responsibilities: Content Production: Plan, shoot, and edit high-quality short-form (Reels, TikTok, Shorts) and long-form video content showcasing real estate listings, local lifestyle, market updates, and agent highlights. Social Media Management: Manage and execute day-to-day posting, scheduling, and community engagement across all core social channels (Instagram, YouTube, Facebook, TikTok). Community Engagement: Contact local businesses, events, and charities to collaborate and showcase. **Storytelling & Copywriting: **Draft engaging captions, video scripts, and hooks tailored to real estate clients and prospective agents. Strategy Development: Stay current on digital marketing trends and best practices to continually refine our marketing strategy. Collaboration: Work closely with the sales team to ensure marketing efforts align with business goals and lead quality standards. Qualifications: **Video Editing & Production: **2+ years of experience shooting (phone/gimbal or DSLR) and editing crisp short-form video using tools like CapCut, Adobe Premiere, or DaVinci Resolve. Social Media Expertise: Deep understanding of modern algorithms, trending audio, hooks, and content formats that drive organic engagement. Paid Advertising Basics: Hands-on experience creating and running paid lead generation campaigns (specifically Meta Ads Manager). Technical Aptitude: Experience with or ability to quickly learn landing page builders (e.g., WordPress, Squarespace, Unbounce, or similar CRM page builders). On-Site Mobility: Must be willing to travel locally across Central & North NJ to capture property and community content. Preferred (But Not Required) Qualifications The following experience is a plus and will make you an even stronger candidate: Prior experience in real estate marketing, home media, or local brand storytelling. Familiarity with drone videography/photography (FAA Part 107 license is a plus). Proficiency in graphic design tools (Canva, Photoshop) for thumbnails, flyers, and branding elements. Experience integrating ad platforms with CRMs or marketing automation workflows. Compensation: $26 - $30 hourly

• Content Production: Plan, shoot, and edit high-quality short-form (Reels, TikTok, Shorts) and long-form video content showcasing real estate listings, local lifestyle, market updates, and agent highlights.
• Social Media Management: Manage and execute day-to-day posting, scheduling, and community engagement across all core social channels (Instagram, YouTube, Facebook, TikTok).
• Community Engagement: Contact local businesses, events, and charities to collaborate and showcase.
• Storytelling & Copywriting: Draft engaging captions, video scripts, and hooks tailored to real estate clients and prospective agents.
• Strategy Development: Stay current on digital marketing trends and best practices to continually refine our marketing strategy.
• Collaboration: Work closely with the sales team to ensure marketing efforts align with business goals and lead quality standards.