Growth Marketing & Client Relationships Director

Newsletter Jobs; Altoona (IA); On-site; USD 65,000 - 90,000; Full time

Job summary

Newsletter Jobs in Altoona, IA, is seeking a marketing professional to connect our firm with families and professionals. You will cultivate referral relationships with financial advisors and CPAs while running Google Ads campaigns and tracking ROI in Analytics.

You will write client newsletters, publish posts, manage WordPress pages, and coordinate events such as estate planning workshops. The role blends relationship-building with hands-on digital marketing to grow trust and client referrals.

Qualifications

• 3+ years of marketing experience with real digital execution (SEO, paid ads, analytics, content).
• Proven ability to cultivate professional relationships in a B2B context.
• Proficiency with Google Ads, Google Analytics, Facebook Ads Manager, WordPress, and email marketing platforms.
• Strong written communication.
• Comfortable with budget management and ROI reporting.

Responsibilities

• Build and deepen relationships with referral partners in the financial services ecosystem.
• Coordinate quarterly meetings and events between firm attorneys and referral sources.
• Maintain CRM-based partner database with cadence, history, and attribution.
• Create client touchpoints: newsletters, emails, and social posts.
• Manage online reviews and the firm's digital presence.

Skills

Digital marketing execution

Professional relationship cultivation

Written communication

Budget management

ROI reporting

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Google Ads

Google Analytics

Facebook Ads Manager

WordPress

Email marketing platforms

CRM platforms (HubSpot, Lawmatics, Clio Grow)

Job description

Newsletter Jobs in Altoona, IA, is seeking a marketing professional to connect our firm with families and professionals. You will cultivate referral relationships with financial advisors and CPAs while running Google Ads campaigns and tracking ROI in Analytics.

You will write client newsletters, publish posts, manage WordPress pages, and coordinate events such as estate planning workshops. The role blends relationship-building with hands-on digital marketing to grow trust and client referrals.