Growth Marketing Associate: Rider Acquisition & Lifecycle

Designer Fund, LLC; New York (NY); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Free medical plans

401K matching

Catered lunch Wednesdays

Job summary

Via seeks a Consumer Growth Marketing Associate to design programs and campaigns that connect riders to transportation services across the United States and beyond. You will oversee campaigns from paid social and out-of-home to lifecycle communications, shaping ideas from ideation to measurement and impact.

You will build end-to-end lifecycle programs, analyze funnels, and drive rider growth through experiments, while reporting insights to stakeholders with strong ownership and urgency.

Qualifications

• 0-2 years of growth marketing experience.
• Strong written and interpersonal communication skills.
• Customer-centric storyteller with data-driven mindset.
• Proactive, ownership-driven with problem-solving approach.
• Analytical and data-oriented with ability to derive insights.

Responsibilities

• Build end-to-end lifecycle programs based on research and tailored to customer segments.
• Launch and optimize multi-channel marketing initiatives with cross-team collaboration.
• Drive rider growth through experimentation and new initiatives.
• Conduct funnel analysis to identify opportunities along the rider journey.
• Scale local programs with replicable processes for similar markets.
• Manage data reporting and dashboards for actionable insights.

Skills

Growth marketing

Data analysis

Communication

Job description

Via seeks a Consumer Growth Marketing Associate to design programs and campaigns that connect riders to transportation services across the United States and beyond. You will oversee campaigns from paid social and out-of-home to lifecycle communications, shaping ideas from ideation to measurement and impact.

You will build end-to-end lifecycle programs, analyze funnels, and drive rider growth through experiments, while reporting insights to stakeholders with strong ownership and urgency.