Growth Marketing Associate Director Acquisition & Retention

bdx; Covington (GA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Relocation Assistance Available

Job summary

BD is seeking an Associate Director, Growth Marketing to lead PureWick’s growth engine across customer acquisition, engagement, retention, and revenue generation. This role partners across Customer Experience, Digital Technology, Analytics, Sales, Finance, and agencies to accelerate growth and optimize the customer journey.

Reporting to the Senior Director of U.S. Home Care, you will own the end-to-end growth engine and build scalable capabilities to support expansion.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of experience in growth marketing, performance marketing, digital commerce, or demand generation.
• People leadership experience with a track record of building, motivating, and retaining successful teams.
• Proven success driving customer acquisition and revenue growth through integrated marketing strategies within DTC environment.
• Experience managing media investments, analytics, agency partnerships, and customer journey optimization.
• Strong analytical, communication, and executive presentation skills.

Responsibilities

• Develop and execute the growth marketing strategy aligned to commercial objectives and revenue goals.
• Drive customer acquisition through integrated media, digital marketing, and demand generation programs.
• Identify new growth opportunities across channels, audiences, and customer segments.
• Own media strategy and investment across TV, CTV, paid search, social, display, video, affiliate, and emerging channels.
• Optimize channel mix, budget allocation, and campaign performance through testing, analytics, and attribution.
• Manage agency partners to deliver efficient, scalable customer acquisition.
• Improve engagement, conversion, retention, and lifetime value through lifecycle marketing programs.
• Identify and remove friction across the customer journey to improve business performance.
• Partner with Customer Experience to create seamless omnichannel experiences.
• Partner with Digital Technology to optimize website performance, SEO, usability, and conversion.
• Prioritize enhancements that improve customer engagement and growth outcomes.
• Establish growth KPIs, dashboards, and reporting that connect marketing investments to revenue.
• Leverage analytics, attribution, and customer insights to drive continuous optimization and investment decisions.
• Lead agency relationships and hold partners accountable to growth, efficiency, and business impact.
• Influence cross-functional teams to align priorities, drive execution, and achieve commercial objectives.

Skills

Growth marketing

Performance marketing

Analytics

Lifecycle marketing

Customer acquisition

Executive communication

Presentations

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM

Marketing automation

Analytics platforms

Martech platforms

Job description

BD is seeking an Associate Director, Growth Marketing to lead PureWick’s growth engine across customer acquisition, engagement, retention, and revenue generation. This role partners across Customer Experience, Digital Technology, Analytics, Sales, Finance, and agencies to accelerate growth and optimize the customer journey.

Reporting to the Senior Director of U.S. Home Care, you will own the end-to-end growth engine and build scalable capabilities to support expansion.