Growth Marketing Architect: Multi-Channel Demand & AI

Concentrix; Austin (TX); On-site; USD 86,000 - 97,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employee assistance program

401(k) retirement plan

Paid time off

Paid holidays

Paid learning days

Job summary

Concentrix is seeking a seasoned B2B demand generation professional in Austin to lead multi‑channel campaigns across organic, paid, and email channels. You will align with sales and GTM teams, own SEO strategies, and drive pipeline with measurable results.

You will deploy AI-assisted workflows, optimize landing pages, and manage CRO while collaborating with content and web teams. Strong expertise in HubSpot/Marketo and analytics is required.

Qualifications

• 5–7 years of B2B demand generation or growth marketing experience within SaaS/tech or B2B services.
• Demonstrated success owning multi-channel demand generation programs with measurable pipeline impact.
• Strong working knowledge of SEO fundamentals and practical experience with AEO and GEO as visibility channels.
• Proficient in at least one major marketing automation platform (HubSpot or Marketo) including workflow building and reporting.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, Google Analytics 4, Looker, GTM, SEMrush and Ahrefs.

Responsibilities

• Plan and execute integrated demand generation programs across organic, inbound, paid, and email channels with clear pipeline objectives.
• Develop go-to-market campaign programs including audience segmentation, messaging, asset briefs, and sequencing.
• Coordinate with digital advertising teams on paid social and search strategy and briefing.
• Partner with sales and GTM teams on campaign launches and performance insights.
• Track organic social and thought leadership content as demand channels and feed insights back to content team.
• Own organic search strategy with keyword research, topic clustering, on-page optimization, and content gap analysis.
• Build content and page structures optimized for AEO and GEO to surface in AI summaries and CAS results.
• Monitor AI engine visibility alongside traditional search rankings and brief content teams on gaps and trends.
• Lead CRO across landing pages by developing hypotheses, testing, and implementing changes.
• Manage form strategy, lead capture logic, nurture workflows, lead scoring, lifecycle triggers, and CRM sync.
• Maintain knowledge of tag management, UTM, site speed, and Core Web Vitals for collaboration with web/RevOps teams.
• Use AI tools (Claude, Copilot) as core planning, research, copy iteration, and reporting tools.
• Build repeatable AI-assisted workflows to increase output capacity and efficiency.
• Translate briefs into live programs and surface performance insights for future campaigns.

Skills

Demand generation

B2B marketing

Multi-channel campaigns

Analytical mindset

Excellent communication

Tools

HubSpot

Marketo

LinkedIn Campaign Manager

Google Ads

Google Search Console

Google Analytics 4

Looker

Google Tag Manager

SEMrush

Ahrefs

Claude

Microsoft Copilot

Job description

Concentrix is seeking a seasoned B2B demand generation professional in Austin to lead multi‑channel campaigns across organic, paid, and email channels. You will align with sales and GTM teams, own SEO strategies, and drive pipeline with measurable results.

You will deploy AI-assisted workflows, optimize landing pages, and manage CRO while collaborating with content and web teams. Strong expertise in HubSpot/Marketo and analytics is required.