Growth Marketer, T:0

Airwallex; San Francisco (CA); On-site; USD 135,000 - 180,000; Full time

Job summary

Airwallex in San Francisco is seeking a growth marketing professional to own paid acquisition, measurement, and lifecycle programs. You’ll build, test, and optimize campaigns, manage budgets, and drive funnel performance from click to signup.

You’ll implement pixels, UTM conventions, event tracking, and attribution; ship landing pages; run CRO; develop onboarding and re-engagement sequences; and grow distribution across owned channels, SEO, and social.

Qualifications

• 3+ years in growth, performance marketing, demand gen, or a similar hands‑on role.
• You've run paid campaigns yourself — built them, funded them, optimized them.
• You're comfortable in the plumbing: tag managers, UTM hygiene, analytics tools, a CMS or landing page builder.

Responsibilities

• Own paid acquisition. Manage our agency relationship and hold them to results. Own budget pacing, channel mix, creative testing, and reporting.
• Build the measurement spine. Pixels, UTM conventions, event tracking, attribution.
• Ship landing pages and run conversion rate optimization.
• Own lifecycle marketing end to end. Design and run onboarding, nurture, and re‑engagement programs.
• Grow our distribution. Manage newsletter lists and other owned channels.
• Own technical SEO and organic social publishing.
• Report on all of it with a clear weekly read on what's working.

Skills

Growth marketing

Paid campaigns

Analytics

Fast-paced

CMS/landing pages

Tools

Webflow

Hubspot

Tag managers

Job description

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder‑like energy who want real impact, accelerated learning, and true ownership. You bring strong role‑related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You’re humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end‑to‑end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About The Team

T:0’s mission is to make finance run itself. We are turning accounting into autonomous infrastructure that closes the books, reconciles, and reports continuously, so the people who own the outcome can stop worrying about busy work and start focusing on strategic decisions. We're a small, elite, builder‑focused team inside Airwallex, moving at startup speed with a scaled company's infrastructure and distribution behind us.

What You’ll Do

Your job is to get the right people to our website and keep them engaged once they've raised their hand. That's the whole charter: top of funnel, and lifecycle.

Today almost none of that machinery exists. There's no attribution set up, no landing page library, no lifecycle program, no paid motion running at any real scale. You'll have the opportunity to build it all. You'll be in the ad platforms, in the CMS, in the tag manager, writing the email sequences and reading the numbers the next morning.

This is a hands‑on‑keys role on a team small enough that what you ship this week shows up in the pipeline next week. You'll work directly with our CEO, Chief of Staff, Product Marketer, and Founding GTM hire.

This role is based in San Francisco.

Responsibilities

• Own paid acquisition. Manage our agency relationship and hold them to results. Own budget pacing, channel mix, creative testing, and reporting. Our Founding GTM hire will help identify which channels are producing; you're the one who executes against that and makes the spend work.
• Build the measurement spine. Pixels, UTM conventions, event tracking, attribution. Right now we can't cleanly answer "where did that lead come from" — that's your first month. Everything downstream depends on you getting this right.
• Ship landing pages and run conversion rate optimization. Build pages fast, test them, kill the losers. You own the funnel from click to signup: page structure, form design, CTAs, and the experiment cadence that improves them.
• Own lifecycle marketing end to end. Design and run the onboarding, nurture, and re‑engagement programs. You'll build the sequences, set the triggers, and own the metrics. Messaging gets reviewed before it ships, but the program is yours.
• Grow our distribution. Our Product Marketer writes the T:0 newsletter; you're responsible for the list it goes to actually growing. Same for every other owned channel.
• Own technical SEO and organic social publishing. Site structure, speed, indexing, schema, and getting content out the door on the channels where our audience is.
• Report on all of it. Bring a clear weekly read on what's working, what isn't, and what you're changing. We'd rather see a fast, honest read than a polished one that's a week late.

Who You Are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum Qualifications

• 3+ years in growth, performance marketing, demand gen, or a similar hands‑on role. We care far more about what you've personally shipped than where you did it.
• You've run paid campaigns yourself — built them, funded them, optimized them — not just sat in the readout.
• You're comfortable in the plumbing: tag managers, UTM hygiene, analytics tools, a CMS or landing page builder. You don't need to be an engineer, but nothing on that list should scare you. We use Webflow for our website and Hubspot for marketing automation right now
• You're genuinely analytical. You can pull a number, know whether to trust it, and say plainly what it means.
• You're moving fast and you'd rather launch something scrappy today than something perfect next month. This is a team where the bottleneck should never be you.

Preferred Qualifications

• Experience marketing to founders or early‑stage startups.
• Experience at early stage (pre‑seed/seed/series A) startup
• You've built lifecycle programs from zero, not just maintained someone else's.
• You use AI tools aggressively to move faster — research, copy drafts, creative iteration, analysis.
• You've managed an agency or external vendor and gotten real work out of them.

Applicant Safety Policy: Fraud and Third‑Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. Compensation Range: $135K - $180K