Growth Marketer for Developer Tools & AI Infra

Kernel; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Industry-competitive salary

Above market equity

Premium medical + dental coverage + 4;

Unlimited PTO

401k + company match

Relocation assistance

Daily lunches on us

Job summary

Kernel is hiring a Growth Marketer to own how engineers and technical decision-makers discover and start using Kernel. You will build a growth engine by instrumenting the funnel, running experiments, automating reporting, and feeding results into the next test to accelerate learning.

You will oversee SEO, docs, and AI-focused content, plus emerging channels that reach developers and AI assistants. Self-serve is core, so collaborate with Product, Engineering, Marketing and Sales to scale wins

Qualifications

• 4+ years in Growth at a developer-focused or deeply technical B2B product.
• You set your own roadmap and deliver on it, even when the brief is loose and priorities incomplete.
• You are data-driven. You understand incrementality, holdout and matched-market tests, and return on ad spend well enough to defend a budget.
• You've grown a self-serve funnel and can show the numbers: what you tested, what moved and why.
• You're deeply fluent in one or two channels and have working knowledge of the rest.

Responsibilities

• Measure and report the funnel from first visit through paid, including AI-referred traffic.
• Own SEO and discoverability across search and AI channels; optimize docs, llms.txt, structured data and cookbooks.
• Activate users from first visit to first successful session on Kernel.
• Run a structured testing program with a single log of hypotheses and results to inform next tests.
• Own a monthly paid acquisition budget and build alerts for scale decisions.

Skills

Growth marketing

SEO

Analytics

A/B testing

Paid media

Tools

GA4

SEO tools

Job description

Kernel is hiring a Growth Marketer to own how engineers and technical decision-makers discover and start using Kernel. You will build a growth engine by instrumenting the funnel, running experiments, automating reporting, and feeding results into the next test to accelerate learning.

You will oversee SEO, docs, and AI-focused content, plus emerging channels that reach developers and AI assistants. Self-serve is core, so collaborate with Product, Engineering, Marketing and Sales to scale wins