Growth Marketer for AI‑Driven B2B SaaS

Callab AI; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Callab AI in the United States is seeking its first dedicated marketer to lead structured growth experiments across channels, measure outcomes, and iterate the playbook. You will own the full marketing surface from search visibility to outbound and paid acquisition.

Reporting to the CEO, you will build the analytics stack, define KPI metrics, and craft content for humans and AI systems, including SEO to AI assistants, while shaping HubSpot, Apollo, and Framer workflows to drive revenue.

Qualifications

• 3+ years in growth or performance marketing, ideally in B2B SaaS or enterprise software.
• Marketing KPIs are second nature and tied to revenue.
• Hands-on SEO experience with AI-SEO and concrete experiments.

Responsibilities

• Design, run, and document growth experiments across organic search, paid channels, outbound email, and LinkedIn, with clear hypotheses and success metrics defined before launch.
• Own the company's search presence end to end, covering traditional SEO as well as visibility inside generative AI systems (AI-SEO / GEO).
• Define, track, and report on the full funnel of marketing KPIs, including traffic, conversion rates, CAC, pipeline contribution, and channel-level ROI.
• Build and maintain the analytics stack so that every channel and campaign is attributable and comparable.
• Produce and optimize content for both human readers and AI retrieval, including landing pages, technical explainers, and comparison content.
• Manage and improve the existing marketing infrastructure, which includes HubSpot, Apollo, and Framer.

Skills

Growth marketing

Performance marketing

SEO

AI-SEO

Analytics GA4

HubSpot

Tools

Google Ads

LinkedIn Campaign Manager

Semrush

Ahrefs

Search Console

Apollo

Framer

Job description

Callab AI in the United States is seeking its first dedicated marketer to lead structured growth experiments across channels, measure outcomes, and iterate the playbook. You will own the full marketing surface from search visibility to outbound and paid acquisition.

Reporting to the CEO, you will build the analytics stack, define KPI metrics, and craft content for humans and AI systems, including SEO to AI assistants, while shaping HubSpot, Apollo, and Framer workflows to drive revenue.