Growth Marketer | AI-Powered Funnel Optimization & Equity

Smirk Health; New York (NY); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Meaningful equity

Health coverage through Smirk Health

401(k)

Job summary

Smirk Health is seeking a highly analytical Growth Marketer to join our team in Austin, NYC, or San Francisco on a full-time basis. You will own end-to-end funnel performance, from acquisition through in-product conversion, and push rigorous optimization across channels and the product experience.

You will work with Heads of Growth, Marketing and Product to identify gaps, run experiments (A/B and attribution analyses), and leverage AI tools to scale growth with efficiency and impact.

Qualifications

• 3+ years of hands-on growth marketing, user acquisition, or product growth.
• Proven track record optimizing campaigns in competitive environments.
• Strong analytical mindset with attribution, experimentation, and performance analysis.
• Deep understanding of funnel metrics and conversion optimization across stages.
• Ability to operate strategically and hands-on across multiple initiatives.
• Cross-functional collaboration with Marketing, Product, and Analytics teams.
• High ownership: prioritizes, executes, and drives outcomes independently.
• Clear communicator who translates data into insights and recommendations.
• Fluent with modern AI tooling and workflows for growth optimization.

Responsibilities

• Optimize the full growth funnel: acquisition → onboarding → conversion.
• Manage and scale acquisition across lifecycle marketing, product growth, and partnerships for both B2C and B2B.
• Identify funnel drop-offs and work with Product and Analytics to improve conversion at each step.
• Define success metrics, build reporting frameworks, and turn data into actionable insights.
• Lead experimentation across channels and product (A/B testing, incrementality testing, attribution analysis).
• Establish and improve growth processes, testing frameworks, and best practices.
• Use AI tools to improve campaign performance, automate workflows, and enhance decision-making.

Skills

Growth marketing

User acquisition

Product growth

Analytics

A/B testing

AI tooling

Systems thinking

Cross-functional collaboration

Data-driven

Tools

A/B testing tools

Analytics platforms

AI tooling workflows

Job description

Smirk Health is seeking a highly analytical Growth Marketer to join our team in Austin, NYC, or San Francisco on a full-time basis. You will own end-to-end funnel performance, from acquisition through in-product conversion, and push rigorous optimization across channels and the product experience.

You will work with Heads of Growth, Marketing and Product to identify gaps, run experiments (A/B and attribution analyses), and leverage AI tools to scale growth with efficiency and impact.