Growth Marketer

Raydar; San Francisco (CA); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Equity

Job summary

Raydar is seeking a Lead Growth Marketer to drive early-stage growth for a fast-moving B2B company. You will own audience building, content creation, and brand development across social and professional platforms, with room to set creative direction and tone.

You will plan and execute campaigns to boost qualified sales meetings, manage a CRM, and report on conversions. The role favors autonomy, creative problem-solving, and experience in startup culture.

Qualifications

• 3 to 5 years of growth marketing experience in a B2B setting.
• Proven ability to build a brand and audience via social and online channels with strong content creation skills.
• Autonomous and self-directed, comfortable using AI/tools to automate work with minimal oversight.
• Creative and ambitious; able to set direction without playbooks.
• Familiar with tech/startup culture; can write in a mature, trustworthy yet approachable tone.
• Experience selling B2B, ideally to early-stage companies rather than large enterprises.

Responsibilities

• Plan and execute growth work to steadily increase qualified sales meetings monthly.
• Create content and manage social channels to shape the brand voice across professional and tech platforms.
• Build community, events, referral programs and search visibility, including AI-driven search optimization.
• Manage the CRM, track conversion and report on booked meetings, not vanity metrics.
• Develop creative direction from scratch and test ideas quickly across channels.

Skills

Growth marketing

B2B marketing

Content creation

Brand building

Social channels

CRM management

Job description

About the company

Our client is a fast-growing legal services company.

The role

Raydar is recruiting for this role on behalf of our client. Lead marketing for a young company starting almost from scratch, drawing in prospects through public channels and converting that interest into qualified sales conversations. The work spans audience building, community, events and search visibility, with wide latitude to set creative direction and tone independently.

What you'll do

• Plan and execute growth work aimed at a steadily rising number of qualified sales meetings each month.
• Create content and run social channels across professional and tech platforms, shaping the brand voice.
• Build community, events, referral programs and search visibility, including optimization for AI-driven search.
• Manage the CRM, track conversion and report on booked meetings rather than vanity metrics.
• Develop creative direction from scratch and test ideas quickly across channels.

Requirements

What we’re looking for

• 3 to 5 years of experience, including prior growth marketing work in a B2B setting.
• Proven ability to build a brand and audience through social and online channels, with strong content creation skills.
• Highly autonomous and self-directed, comfortable using AI and tools to automate work and solve problems with minimal oversight.
• Creative and ambitious, able to shape a creative direction without existing playbooks.
• Familiar with tech and startup culture, able to write in a mature, trustworthy yet approachable tone.
• Comfortable owning a CRM and tracking conversion through to booked meetings.
• Experience selling B2B, ideally to early-stage companies rather than large enterprises.

Bonus points

• Prior experience growing a brand at an early-stage business software company.

Benefits

Compensation and benefits

• Base salary: USD 130,000 to 170,000 per year
• Equity

Location and work model

• San Francisco, California, United States
• Hybrid
• Full-time