Growth Marketer

Smirk Health; New York, Northern (NY, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Meaningful equity

Health coverage through Smirk Health

401(k)

Job summary

Smirk Health is seeking a highly analytical Growth Marketer to join our team in Austin, NYC, or San Francisco on a full-time basis. You will own end-to-end funnel performance, from acquisition through in-product conversion, and push rigorous optimization across channels and the product experience.

You will work with Heads of Growth, Marketing and Product to identify gaps, run experiments (A/B and attribution analyses), and leverage AI tools to scale growth with efficiency and impact.

Qualifications

• 3+ years of hands-on growth marketing, user acquisition, or product growth.
• Proven track record optimizing campaigns in competitive environments.
• Strong analytical mindset with attribution, experimentation, and performance analysis.
• Deep understanding of funnel metrics and conversion optimization across stages.
• Ability to operate strategically and hands-on across multiple initiatives.
• Cross-functional collaboration with Marketing, Product, and Analytics teams.
• High ownership: prioritizes, executes, and drives outcomes independently.
• Clear communicator who translates data into insights and recommendations.
• Fluent with modern AI tooling and workflows for growth optimization.

Responsibilities

• Optimize the full growth funnel: acquisition → onboarding → conversion.
• Manage and scale acquisition across lifecycle marketing, product growth, and partnerships for both B2C and B2B.
• Identify funnel drop-offs and work with Product and Analytics to improve conversion at each step.
• Define success metrics, build reporting frameworks, and turn data into actionable insights.
• Lead experimentation across channels and product (A/B testing, incrementality testing, attribution analysis).
• Establish and improve growth processes, testing frameworks, and best practices.
• Use AI tools to improve campaign performance, automate workflows, and enhance decision-making.

Skills

Growth marketing

User acquisition

Product growth

Analytics

A/B testing

AI tooling

Systems thinking

Cross-functional collaboration

Data-driven

Tools

A/B testing tools

Analytics platforms

AI tooling workflows

Job description

Growth Austin, NYC, or San Francisco Full-time

We're looking for a highly analytical, hands-on Growth Marketer to join the team and work closely with the Heads of Growth, Marketing and Product. This is a full-time role focused on driving end-to-end funnel performance—from acquisition through in-product conversion with a strong emphasis on identifying gaps and improving conversion at every stage. You'll play a key role in scaling growth while ensuring efficiency, rigor, and continuous optimization across channels and the product experience.

What you'll do

• Optimize the full growth funnel: acquisition -> onboarding -> conversion.
• Manage and scale acquisition efforts across lifecycle marketing, product growth, and partnerships—balancing volume, efficiency, and long-term growth (we're active on both B2C and B2B sides, so you'll need to be prepared to work on both).
• Identify funnel drop-offs and work cross-functionally with Product and Analytics to improve conversion rates at each step.
• Define success metrics, build reporting frameworks, and turn data into clear, actionable insights.
• Lead experimentation across channels and product (A/B testing, incrementality testing, attribution analysis).
• Establish and improve growth processes, testing frameworks, and best practices.
• Use AI tools to improve campaign performance, automate workflows, and enhance decision-making.

What we’re looking for

• 3+ years of hands-on experience in growth marketing, user acquisition, or product growth.
• Proven track record managing and optimizing campaigns in competitive environments.
• Strong analytical mindset with experience in attribution, experimentation, and performance analysis.
• Deep understanding of funnel metrics and conversion optimization (not just top-of-funnel acquisition).
• Ability to operate both strategically and hands-on across multiple initiatives.
• Comfortable working cross-functionally with Marketing, Product, and Analytics teams.
• High ownership: able to prioritize, execute, and drive outcomes independently.
• Clear communicator who can translate data into insights and recommendations.
• Fluency in modern AI tooling and workflows (e.g., LLMs, prompt engineering, MCP frameworks), with the ability to apply systems thinking to optimize growth loops, decisioning, and user journeys.

Why this role, why now

• The American healthcare benefits system was built for a workforce model that no longer exists. Smirk Health is building the infrastructure layer for the future of workforce benefits — portable, AI-powered healthcare built for the modern economy.
• We have the carrier relationships, payment infrastructure, enterprise pipeline, and strategic partnerships in place. Now we're building the growth engine that scales it.
• This is a rare opportunity to join early, own meaningful outcomes, and help define a new category at the intersection of healthcare, AI, fintech, and the future of work.

What you’ll get

• Meaningful early-stage equity.
• Health coverage through Smirk Health.
• 401(k).
• Flexible PTO.

About Smirk

• Smirk is building an AI-powered health insurance experience for the 90M workers traditional insurance forgot: freelancers, gig workers, and small-business employees—people who deserve better than paperwork, surprise bills, and legalese masquerading as "coverage".
• We've got the nation's largest collection of freelancers and Fortune 20 customers in the pipeline, Chubb as our carrier partner, and CHROs from Starbucks and McDonald's advising us.

Smirk Health is an equal opportunity employer committed to building a diverse and inclusive team reflective of the workforce we serve.