Growth Manager — Equity & Growth, Consumer Brand, NYC

David Protein; New York (NY); On-site; USD 150,000 - 175,000; Full time

Benefits offered by this job

Company equity options

Health, Vision, Dental Insurance

401(k) with 4% match

Gym expenses covered

Substantial PTO

Job summary

HallPass Candy is seeking a Growth Manager to lead marketing strategy, investment, and execution across every channel in New York City. You will own the marketing budget and translate investment into brand and business outcomes, balancing ambition with financial discipline in a fast-growing consumer brand.

Based in New York City, this full-time, in-office role reports to senior leadership. You’ll shape creative direction, analyze channel performance, and drive CAC, ROAS, and customer engagement

Qualifications

• 5+ years of experience in a high-performing environment.
• Proven experience managing significant marketing budgets across channels.
• Strong understanding of brand and performance marketing.
• Deep analytical skills and financial acumen.
• Strong creative instincts and campaign development.
• Experience across paid media, organic social, influencer marketing, partnerships.
• Familiarity with CAC, ROAS, attribution, incrementality, and engagement metrics.
• Highly organized with cross-functional collaboration.
• Entrepreneurial mindset and hands-on approach.

Responsibilities

• Own the marketing budget end-to-end, allocating investment across channels, campaigns, and initiatives to maximize brand and business impact.
• Develop and manage marketing investment plans, tracking spend against budget and optimizing resource allocation based on performance.
• Evaluate marketing investments across brand building, customer acquisition, creative production, partnerships, and retail activation.
• Balance short-term performance objectives with long-term brand development, making informed tradeoffs.
• Partner with Finance and leadership to assess marketing performance and opportunities for incremental spend.
• Leverage performance data and consumer insights to inform budget decisions and identify growth opportunities.
• Establish accountability for marketing spend with defined objectives and measurable outcomes.
• Shape creative strategy across paid advertising, organic social, influencer content, campaigns, and product launches.
• Develop testing frameworks to evaluate messaging, formats, and storytelling across channels.
• Analyze creative performance to identify winning concepts and translate insights into briefs and campaigns.
• Translate data into actionable creative recommendations and refine campaigns accordingly.
• Establish dashboards to track channel performance and campaign effectiveness.
• Track CAC, ROAS, engagement, trial, and other metrics of performance.
• Collaborate with internal teams and measurement providers on attribution and incrementality tests.
• Identify emerging consumer behaviors and formats to improve marketing impact.
• Build a disciplined testing-and-learning approach for future investments.

Skills

Budget management

Brand & performance marketing

Analytics

Cross-functional collaboration

Campaign development

Paid media

Organic social

Influencer marketing

Partnerships

Creative direction

Job description

HallPass Candy is seeking a Growth Manager to lead marketing strategy, investment, and execution across every channel in New York City. You will own the marketing budget and translate investment into brand and business outcomes, balancing ambition with financial discipline in a fast-growing consumer brand.

Based in New York City, this full-time, in-office role reports to senior leadership. You’ll shape creative direction, analyze channel performance, and drive CAC, ROAS, and customer engagement