Growth Manager

Openkrill; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Equity in company

Remote work flexibility

Paris office access (hybrid)

Job summary

Yubo is seeking a Growth Manager to lead paid media and creative testing across channels, focusing on Gen Z users and the US market. You will collaborate with Product, Data, and Creative to optimize funnels and drive multi-channel growth.

You will manage budgets, deploy AI tooling, and scale acquisition while maintaining a data-driven, experimental stance. This remote role offers equity and flexible work options with a Paris-based company infrastructure.

Qualifications

• 3 years of solid growth marketing or enabling user acquisition for a B2C app.
• Have a native affinity with Gen Z culture and what makes it tick.
• Experience or strong connection with the US market through studies or marketing work.
• Scaled growth investment on at least one major social media platform and can read results.
• Able to collaborate with creative teams and explain the rationale for what works.
• Familiar with martech stacks including conversion APIs, custom audiences, and MMP/SDK updates.

Responsibilities

• Manage and optimize a significant paid media budget across key channels and countries.
• Collaborate with the creative team to test and scale concepts for Gen Z.
• Support a multi-channel strategy to drive organic, viral and referral growth.
• Partner with Product, Data, and Engineering to optimize funnels and build dashboards.
• Work with senior team members to foster experimentation and data-driven decisions.

Skills

Growth marketing

Gen Z affinity

US market experience

Channel scaling

Creative collaboration

Martech stack

Autonomy

Tools

Adjust

Amplitude

Sensor Tower

Creative Ad Libraries

TikTok

Meta

Snapchat

Google Ads

Apple Ads

AppLovin

Moloco

Job description

WHO WE ARE

Yubo is the Social Discovery app to make new friends and hang out online. By eliminating likes and follows, we empower our users to create genuine connections and show up as their true selves.

We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow.

Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education.

Join us in this exciting journey and help us shape the future of social interactions!

ABOUT THIS ROLE

Growth at Yubo moves fast, and we don’t plan on stopping anytime soon ! More channels, more markets, more experiments to run, and we need brains (and hands…) to make it happen. We're bringing in a third Growth Manager to grow the team's capacity and add a perspective on Gen Z that comes from living it, being molded by it.

Sounds like you? You’ll like what comes next.

We’ll get you started by getting hands-on with every channel we operate, learning how each and every single one of them works before claiming your own piece of the portfolio. From there, a whole new world of possibilities opens up: push creative testing further, chase down new partners, help us uncover growth where we haven't looked yet, and more.

You'll work shoulder to shoulder with the rest of the Growth team (that includes Creative), Product, and Data, all pulling in the same direction. If you want a role where your instincts, ideas, and results speak for themselves, this is it.

YOUR RESPONSIBILITIES

• User Acquisition & Paid Media Optimization: Manage and optimize a significant performance marketing budget across key acquisitoin channels, programmatic networks & emerging platforms. Scale acquisition and reactivation across multiple countries. Improve media buying, targeting, and creative to boost ROAS, using incrementality tests and attribution models. Help deploy automation and AI tools.
• Creative Optimization: Collaborate with the creative team to ideate, produce and scale creative concepts that resonate with our Gen Z audience. Own creative testing and iteration to improve the scale, efficiency and longevity of winning ideas.
• Growth Marketing: Support a multi-channel strategy that combines paid and brand marketing to drive organic, viral and referral loops. Contribute to ASO and lifecycle marketing to boost retention and monetization.
• Data-Driven Growth: Partner with Product, Data, and Engineering to optimize funnels. Build dashboards and A/B testing processes. Stay ahead of privacy and adtech trends (e.g SKAN, AdAttributionKit).
• Collaboration: Work with senior growth team members, share best practices, and foster a culture of experimentation and data-driven decisions.

TOOLS WE USE

• MMP: Adjust
• Analytics & dataviz: Amplitude
• Market intelligence: Sensor Tower and Creative Ad Libraries
• Acquisition channels: TikTok, Meta, Snapchat, Google Ads, Apple Ads
• Programmatic networks: AppLovin, Moloco

WHO YOU ARE

• You have around 3 years of solid, consolidated experience in growth marketing or user acquisition for a B2C consumer app.
• You have a genuine, native affinity with Gen Z culture and what makes it tick.
• You have experience or a strong connection with the US market, whether through studies or product marketing experience.
• You’ve scaled growth investment on at least one major social media platform and know how to read the results.
• You know how to collaborate with creative teams: identifying what works, and clearly explaining why.
• You have experience working with a martech stack, including custom audiences, conversion APIs, and MMP & SDK implementations and updates.
• You're autonomous, result-oriented, and bring strong business acumen to your decisions.

WITHIN A MONTH, YOU WILL

• Get to know Yubo's product, mission, and the Growth team's ways of working.
• Meet your key stakeholders across Growth, Creative, Product, and Data.
• Get onboarded on our tools and marketing stack, including Adjust, Amplitude and more
• Start learning how each of our acquisition channels currently operates.

WITHIN 3 MONTHS, YOU WILL

• Fully own a portfolio of channels and campaigns to optimise in line with our performance guidelines
• Work to automate campaign and creative optimisation process
• Improve our usage of custom audience strategies across all channels

WITHIN 6 MONTHS, YOU WILL

• Scale your portfolio to reach our strategic growth objectives
• Seek opportunities to further improve our growth operations by deploying AI tools
• Assist in developing our retargeting workflows for a more diversified approach

THE RECRUITMENT PROCESS

• First call with Nicolas, Talent Acquisition
• An interview with Janos, our Growth Director
• Technical test / case study.
• Fit interviews
• And if everything goes well, an offer !

WHAT WE OFFER

• A highly competitive salary range as well as equity in the company
• A highly flexible remote work policy, 2 days at the office per month, with monthly team events.
• We also cover fees for external professional events and meetups (Android Makers, etc…)
• Great health insurance coverage for both you and your family by Alan, fully paid for by Yubo !
• Numerous benefits for parents: additional parental leave, easy access to nurseries and daycare facilities in France.

OUR APPROACH TO PRIVACY & SAFETY

As part of your role, you may handle tools and features involving personal data. We expect all employees to demonstrate strong awareness of privacy and safety issues, and to actively support our Privacy & Safety by Design efforts.

Join Yubo and help shape the future of Social Discovery while enjoying a culture that values flexibility, well-being, and impact.

Here’s how we live our mission every day:

• You own the impact: Step up, adapt, and make it matter
• Unconventionally Smart: Hack with intent, borrow smart, build better
• Be Bold & Resilient: Raise your head, break barriers, keep moving forward
• One team, one mission: No egos, no passengers, just shared wins
• Trust & Flexibility: Our hybrid model calls for only two office days a month; the rest is up to the rhythm that works best for you.

Enjoy Top-notch Benefits

Culture is central at Yubo, hence the numerous benefits:

• Cool Workplace: enjoy our amazing Parisian office and our many hybrid work options
• Team Activities: participate in get-togethers, events, and team-building activities
• Family-Friendly: we support parents with childcare options and family-friendly policies
• Wellness Programs: benefit from comprehensive health insurance, wellness programs, sports classes, and mental well-being initiatives