Associate Team Lead Growth

Homa; United States; Hybrid; USD 78,000 - 112,000; Full time

Benefits offered by this job

Home office setup

WeWork access

Team events

Equipment support

Job summary

Homa is expanding its growth leadership to drive live portfolio performance across its mobile games. You will own growth strategies, manage a small Growth team, and collaborate with Monetization and Product to test, scale, and optimize campaigns.

The role emphasizes data-driven decisions, cross-team collaboration, and an AI-native mindset to push for better ROI while maintaining a fast, creative approach in Europe’s vibrant mobile gaming scene.

Qualifications

• 3 years of experience in growth, UA, or performance marketing.
• Proven ability to work across Product, Monetization, and Data teams.
• Strong data-driven decision making and ROI focus.
• Ability to lead a small team and mentor juniors.
• Familiarity with AI tools to optimize workflows.

Responsibilities

• Own live portfolio growth and ROI improvement through tests and optimizations.
• Lead 2–3 junior Growth Specialists, set expectations and develop their skills.
• Collaborate with Monetization and Product to align priorities and tests.
• Identify and prioritize ad networks and models for different game stages.
• Use AI to analyze data, automate processes, and improve efficiency.

Skills

Growth marketing

UA/Performance marketing

Data analysis

AI mindset/tools

People leadership

Cross-team collaboration

Job description

Homa is a global mobile game developer and publisher creating games people love. We partner with studios and internally develop games, having launched over 80 titles, reached over 2 billion downloads, and seen our game All in Hole break into the global top-50 grossing charts. These are milestones, not the finish line.

With deep expertise in product and technology, we built Homa Lab, our proprietary platform that gives developers the market intelligence, data tools, and game tech, with AI built-in, to find product–market fit fast and scale mass-market games into lasting experiences players enjoy for years.

This is our flywheel: Homa Lab helps studios spot the right ideas early, turn them into games quickly, and reach millions of players. Every launch brings back data and insights that fuel the next hit, making each turn of the loop faster, smarter, and more likely to win. AI supercharges this process, running through everything we do, from everyday tasks to our guiding principles.

What powers the loop is talent density. 220+ people from 30+ nationalities, bringing expertise from the world’s best studios and companies. We uphold ambition, curiosity, humility, and focus, and deliver with speed, excellence, and candor.

Since the start, we’ve raised $165M from Headline, Northzone, Eurazeo, Bpifrance, and the founders of King, Sorare, and Spotify, people who’ve built and backed the games and platforms we admire, now supporting our drive to create the next ones.

At Homa, we are building the next billion-player experiences from the ground up and shaping the future of entertainment.

Mission

As a Associate Team Lead Growth, you’ll play a key role in driving the performance of Homa’s live mobile game portfolio. You will own the execution of game-level growth strategies, manage a team of junior Growth Specialists, and operate at the intersection of UA, monetization, and product — using data, AI, and creative thinking to unlock scale on games that millions of players enjoy.

Your main responsibilities will include:

• Own live portfolio growth — execute the growth strategy for assigned live games, drive ROI improvement through AB testing, ad network optimization, and data-informed iteration
• Lead a team — manage 2–3 junior Growth Specialists, set clear expectations, develop their skills, and hold them accountable to outcomes
• Drive cross-team execution — collaborate closely with Monetization and Product teams to align on priorities, launch the right tests, and turn insights into game improvements
• Activate the right ad networks — identify and prioritize ad network models that fit each game’s stage and KPIs, executing with speed to capture scale opportunities
• Build smarter with AI — use AI tools every day to analyze data across games, automate processes, and continuously find new ways to operate with more leverage

This is a great opportunity to rebuild a growth team from the ground up, own a real portfolio with full autonomy, and make outsized impact fast in one of Europe’s most ambitious mobile gaming companies.

We are looking for someone with around 3 years of experience in growth, UA, or performance marketing — and the humility, curiosity, ambition, and drive to make an impact fast. You’re a great fit if you have:

• Proven cross-team collaboration skills — you’ve worked with Product, Monet, or Data teams and driven real joint outcomes without being managed
• Strong data analysis ability — you read performance metrics fluently, identify opportunities others miss, and make confident decisions
• An AI-native mindset — you actively use AI tools to get more done, build smarter processes, and explore new approaches daily
• A creative, outside-the-box approach to growth — you think beyond campaign management and bring fresh angles to performance challenges
• The ability to lead people — you set clear expectations, give direct feedback, and push a team toward results without micromanaging

Bonus points if you have:

• Experience managing a small team or mentoring junior team members
• Hands-on exposure to offerwall networks, gaming SDK monetization, or live game AB testing
• Background in ad creatives or social trend spotting
• Experience building automations or tools using AI (e.g. MCP-based workflows, cross-game data analysis)

Even if you don’t check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we’re more interested in your potential and passion than a perfect match to our checklist.

Our Culture

At Homa, we prioritize talent, energy, and determination over traditional credentials. We’re building a global community of brilliant, driven people who think boldly, act with pragmatism, move fast, and push boundaries. We believe true innovation comes from diverse perspectives, deep collaboration, and curiosity without limits. Our culture is grounded in four core values:

• Humility: We recognise that we are always learning, we can always improve and grow - we stay grounded in a clear view of ourselves.
• Curiosity: We continuously seek the “why” behind the “what” - we explore with purpose and practicality.
• Focus: Our curiosity takes us deeper, not wider - we obsess over the details and let pragmatism guide our attention.
• Ambition: We strive for the best - we don’t settle for “good enough,” - we use common sense to reach higher.

Building great games starts with building a great place to work. Here’s what you can expect:

• Comprehensive Benefits: Depending on your location, you’ll enjoy a range of perks such as insurance, meal vouchers, public transport, gym memberships, and more.
• Paris HQ Access: Enjoy a desk at our private office in a well-located WeWork building that will give you access to WeWork perks like rooftop view and designed coworking spaces.
• Co-working Access: You will have access to WeWork spaces throughout Europe, along with all their perks and professional office environments.
• Global Team: Collaborate in English with top-tier talent from 35+ countries, spanning Europe, the UK, the US, and more.
• Team Gatherings: Join us for occasional team gatherings and off-site retreats (Workations) to connect, recharge, and celebrate.
• Performance Reviews: Every six months, we reflect on your progress, recognize achievements, and align on development goals.
• Equipment Support: From day one, we’ll provide everything you need, including a home office setup allowance if working remotely.

Where We Hire

Our HQ in Paris is a vibrant hub of creativity, collaboration, and connection. From rooftop lunches and coffee chats to after-work apéros and community events, we’ve designed a space people genuinely enjoy - all within a cosy WeWork filled with good energy (and snacks).

We also have incredible team members across Europe - from Spain and Turkey to Germany, North Macedonia, Poland, the UK, and more. Whether you’re working from a sunny WeWork in Barcelona or your home setup in Warsaw, you’re fully part of our culture. To keep collaboration smooth, we primarily hire within European time zones (UTC to UTC+3). If you’re based there - or planning to be - we’d love to hear from you!