Growth Leader: Consumer Revenue & Subscriptions

The Bulwark; Washington (District of Columbia); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Health plans

401(k) match

Paid time off

Commuter benefits

Job summary

The Bulwark is seeking a Director of Consumer Growth & Revenue to lead subscriber growth and monetization across our portfolio from Washington, DC. This role reports to the Head of Growth & Marketing and sits at the intersection of marketing, analytics, product, editorial, and revenue.

You will own growth strategies, experimentation frameworks, and commercial initiatives that accelerate acquisition, retention, pricing, and new revenue opportunities while partnering with executive leadership to

Qualifications

• Significant experience leading consumer revenue, subscriptions, memberships, or digital consumer businesses.
• Track record of growing subscriber, membership, or recurring‑revenue businesses through acquisition, retention, and audience engagement.
• Deep expertise in paid media, lifecycle marketing, conversion optimization, and growth strategy.
• Experience managing meaningful paid media budgets across channels including Meta, Google, podcast advertising, partnerships, and other growth initiatives.
• Strong analytical skills with forecasting, subscriber economics, cohort analysis, attribution, performance measurement, and experimentation.

Responsibilities

• Own The Bulwark's consumer growth strategy across subscriptions, memberships, newsletters, podcasts, events, and future consumer products.
• Develop annual growth plans, revenue forecasts, and measurable business goals.
• Lead experimentation across acquisition, retention, pricing, packaging, promotional strategy, and monetization.
• Partner with executive leadership to identify new revenue opportunities and shape the future of The Bulwark's consumer business.
• Own paid acquisition strategy and investment across Meta, Google, podcast advertising, partnerships, and emerging growth channels.
• Develop full‑funnel marketing strategies that drive subscriber acquisition and consumer revenue.
• Partner with Editorial, Creative, and Audience Development to bring major campaigns, launches, and promotional initiatives to market.
• Ensure every marketing investment is measured against clear acquisition, conversion, retention, and revenue goals.
• Define lifecycle marketing strategy across onboarding, upgrades, renewals, retention, and win‑back.

Skills

Consumer growth leadership

Paid media management

Analytics & forecasting

Cross-functional leadership

Growth strategy

Substack familiarity

Tools

Substack

Job description

The Bulwark is seeking a Director of Consumer Growth & Revenue to lead subscriber growth and monetization across our portfolio from Washington, DC. This role reports to the Head of Growth & Marketing and sits at the intersection of marketing, analytics, product, editorial, and revenue.

You will own growth strategies, experimentation frameworks, and commercial initiatives that accelerate acquisition, retention, pricing, and new revenue opportunities while partnering with executive leadership to