Growth Lead: Social & Programmatic Creative

Socket.dev; Detroit (MI); On-site; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Equity

Discretionary bonuses

Job summary

StockX in Detroit is seeking a hands-on Growth Marketer to lead Paid Social, Programmatic and Creative strategy. You will own Meta, TikTok, display and emerging platforms to drive incremental customer growth and business impact.

You’ll be a player-coach, designing tests, analyzing results and scaling what works, while partnering with Brand and Creative teams to translate insights into compelling briefs and creative roadmaps.

Qualifications

• 4+ years hands-on performance/growth marketing experience in ecommerce, marketplaces or consumer technology.
• Deep expertise in Meta with meaningful experience across TikTok and programmatic media.
• Proven experience managing and scaling significant paid media budgets.
• Strong understanding of incrementality, experimentation, attribution and the limitations of platform-reported performance.
• Demonstrated ability to connect media strategy to broader customer acquisition and business outcomes.
• Strong creative strategy instincts and experience using performance data to develop creative hypotheses and testing plans.
• Experience working directly with creative teams, creators or agencies to turn insights into actionable briefs.
• Strong analytical skills and comfort independently interrogating performance data.
• Experience evaluating and launching new channels or media products.
• Comfortable moving between strategy and execution - from developing an investment thesis to personally building the campaign required to test it.
• Experience coaching or managing junior marketers.

Responsibilities

• Own strategy, execution and performance across Paid Social and Programmatic, including Meta, TikTok, display, streaming/CTV and emerging platforms.
• Develop channel investment strategies focused on incremental customer acquisition and business growth, balancing scale, efficiency and experimentation.
• Remain hands-on within advertising platforms, personally building, launching, optimizing and troubleshooting campaigns alongside the Growth Specialist.
• Build a structured creative testing program across messaging, formats, creators, products, audiences and placements.
• Translate media and creative performance into actionable insights and briefs for Creative, Brand and cross-functional partners.
• Develop clear hypotheses and experimentation roadmaps to understand incrementality, channel contribution and opportunities to scale investment.
• Evaluate new platforms, targeting capabilities, campaign types and media opportunities and develop structured tests for promising growth opportunities.
• Partner with BI on measurement strategy, incrementality testing and interpretation of experimental results.
• Partner with Product Marketing, Lifecycle, App Growth and other teams to support launches and new customer experiences.
• Own platform and agency relationships and ensure StockX is taking advantage of relevant new products, capabilities and betas.
• Coach and develop a Growth Specialist while maintaining a highly collaborative, hands-on operating model.

Skills

Performance marketing

Growth marketing

Meta advertising

TikTok advertising

Programmatic media

Campaign optimization

Analytical skills

Team leadership

Tools

Meta Ads Manager

TikTok Ads Manager

Programmatic DSPs

Job description

StockX in Detroit is seeking a hands-on Growth Marketer to lead Paid Social, Programmatic and Creative strategy. You will own Meta, TikTok, display and emerging platforms to drive incremental customer growth and business impact.

You’ll be a player-coach, designing tests, analyzing results and scaling what works, while partnering with Brand and Creative teams to translate insights into compelling briefs and creative roadmaps.