Growth Lead, Product

Beli App; New York (NY); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Equity

Job summary

Beli App is seeking a Growth Product Manager to own end-to-end growth initiatives for a consumer mobile app. You will analyze data, design tests, and ship improvements with engineers and designers, directly with senior leadership including the CEO and CTO.

Your work will shape organic growth, activation, and retention strategies, driving meaningful product outcomes. You will collaborate with a small, hands-on team, applying rigorous A/B testing, lifecycle optimization, and AI-enabled insights to

Qualifications

• 5+ years of growth product management experience in a consumer mobile app or equivalent growth/data-focused background.
• Proven track record of improving acquisition, activation, or retention with measurable results.
• Strong understanding of referral loops, network effects, and lifecycle growth.
• Analytical skills; comfortable with AI tools and large datasets.
• Hands-on experience designing, running, and interpreting A/B tests.
• Excellent judgment, resourcefulness, and bias toward action; you move quickly and know when to experiment.
• Willingness to be hands-on, build and ship things, and collaborate with a small team.

Responsibilities

• Own organic growth loops to make it easier for users to invite friends and boost referrals.
• Drive new user activation to reach first rankings, first friends, and personalized recommendations quickly.
• Improve retention and engagement by building habit-forming experiences.
• Lead a rigorous, high-tempo A/B testing practice to inform product decisions.

Skills

Growth product management

Data analysis

A/B testing

Experimentation

Cross-functional

Analytics

AI tools

Fast execution

Tools

SQL

Experimentation tools

Job description

By changing the way people explore restaurants, Beli has emerged as one of fastest-growing consumer platforms in the world. Beli helps you build organized restaurant lists and maps, share them with friends, and discover new spots around the world according to your personal taste.

The Role

You'll own product-led growth end to end: identifying opportunities in the data, designing experiments, and shipping improvements alongside engineering and design. You'll work directly with the CEO, CTO, and product leadership, with the autonomy to move quickly and make a meaningful impact.

What You'll Work On

• Organic growth loops. Make it easier for existing users to bring their friends to Beli. Improve conversion at natural sharing moments and discover new opportunities for growth.
• New user activation. Help new users reach their first rankings, first friends, and first personalized recommendations as quickly as possible, including those who join without an existing network.
• Retention and engagement. Understand what makes Beli a habit and build experiences that keep users coming back whenever they're deciding where to eat.
• Experimentation. Build and run a rigorous, high-tempo A/B testing practice that helps the team learn quickly and make better product decisions.

What We're Looking For

• 5+ years of experience in growth product management at a consumer mobile app, or an equivalent background in growth engineering or data science with direct ownership of product execution.
• A proven track record of improving acquisition, activation, or retention, with measurable results.
• Strong understanding of referral loops, network effects, and lifecycle growth.
• Strong analytical skills, fluency with AI tools, and comfort working with large datasets.
• Extensive hands-on experience designing, running, and interpreting A/B tests.
• Excellent judgment, resourcefulness, and a bias toward action. You move quickly, work through constraints, and know when to experiment versus investigate further.
• A willingness to be hands-on, build and ship things yourself, and collaborate closely with a small team rather than delegating execution.
• You use Beli.

Compensation

Compensation will be determined based on experience and skills. This position also includes equity as part of the total compensation package.