Growth Lead, Marketing

Beli App; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Job summary

Beli is seeking a Growth Marketing Leader to own external growth channels end to end and drive new user acquisition. You will work directly with leadership to develop creative strategies, execute campaigns, and measure impact using cross-channel analytics.

Responsibilities include building creator partnerships, innovating organic acquisition, and testing new channels while maintaining a bias toward action and hands-on collaboration with a small team.

Qualifications

• 5+ years in growth marketing for a consumer app or brand.
• Proven track record driving growth through organic channels, creators, partnerships, or campaigns.
• Deep understanding of social platforms and creator ecosystems.

Responsibilities

• Own external growth channels end to end for Beli.
• Build scalable creator and partnership programs.
• Develop and execute growth campaigns to drive downloads and awareness.
• Test new channels, messaging, and distribution strategies; measure and scale successful ones.
• Analyze acquisition performance across channels including attribution and cost efficiency.

Skills

Growth marketing

Organic acquisition

Creator partnerships

Campaign development

Analytics

AI tools

Bias toward action

Job description

By changing the way people explore restaurants, Beli has emerged as one of fastest-growing consumer platforms in the world. Beli helps you build organized restaurant lists and maps, share them with friends, and discover new spots around the world according to your personal taste.

The Role

You'll own Beli's external growth channels end to end: identifying opportunities to reach new audiences, developing creative growth strategies, and executing campaigns that turn awareness into new users. You'll work directly with the CEO, CTO, and marketing and product leadership, with the autonomy to move quickly and make a meaningful impact.

What You'll Work On

• Organic acquisition. Find new ways to introduce Beli to people who haven't discovered it yet, across social media, creators, communities, search, and emerging channels.
• Creators and partnerships. Build scalable programs with creators, ambassadors, brands, and communities that drive measurable user growth.
• Growth campaigns. Develop and execute creative campaigns that generate attention, drive downloads, and turn Beli into something people want to share.
• Channel experimentation. Continuously test new channels, messaging, and distribution strategies. Identify what works, measure its impact, and scale the most effective approaches.
• Growth analytics. Build a clear understanding of acquisition performance across channels, including attribution, conversion, cost efficiency, and the quality of users acquired.

What We're Looking For

• 5+ years of experience in growth marketing at a consumer app or brand, with direct ownership of user acquisition and growth.
• A proven track record of driving measurable growth through organic channels, creator programs, partnerships, or creative campaigns.
• A deep understanding of social platforms, creator ecosystems, and the mechanics of how consumer products spread.
• Strong creative instincts and the ability to develop campaigns and distribution strategies that stand out without relying on large budgets.
• Strong analytical skills, fluency with AI tools, and experience measuring acquisition performance and experimenting across channels.
• Excellent judgment, resourcefulness, and a bias toward action. You move quickly, find unconventional ways around constraints, and know how to turn ideas into results.
• A willingness to be hands-on, execute campaigns yourself, build relationships, and collaborate closely with a small team rather than delegating execution.
• You use Beli.

Compensation

Compensation will be determined based on experience and skills. This position also includes equity as part of the total compensation package.