Growth Lead

Picnic

New York (NY)

On-site

USD 105,000 - 125,000

Full time

14 days+

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Benefits offered by this job

Medical, dental, and vision insurance

401(k)

Discretionary vacation days

Paid holidays and sick time

Job summary

Picnic in New York is looking for a City Growth Lead to bridge the central teams and local market dynamics. This role involves mapping opportunities, running sales processes, and driving account expansion initiatives. You'll engage with local businesses and plan grassroots marketing efforts to build a strong community.

Candidates should have a strong background in sales or growth roles, excellent relationship-building skills, and the ability to handle data effectively. We're seeking enthusiastic individuals who thrive in dynamic environments and are motivated by growth.

Qualifications

2 or more years in a growth, sales, business development, partnerships, or account expansion role.
Ability to run a deal from first meeting through close.
Experience working alongside or managing SDRs.

Responsibilities

Map and prioritize office opportunities across your city.
Own deals from first meeting through close.
Drive expansion within existing accounts.
Plan and run grassroots marketing initiatives.

Skills

Growth and sales experience

Relationship building

Communication

Organizational skills

Data handling skills

Education

Bachelor’s from a top university

Job description

At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.

The Role

Picnic has central teams that handle restaurant partnerships and account management at scale. The City Growth Lead exists to bridge those central teams and the street reality of your city — and to own growth. This is not a pure sales role, but growth is the job. You will close new accounts when warm leads come your way (with SDR support on prospecting), prospect your own leads when SDR support is limited, drive expansion within existing customers, visit locations to increase order volume, and run local marketing events that put Picnic on the map. You are expected to bring in new logos and grow the ones we already have — whichever path creates more Picnic growth in your city on any given week.

On top of that, you are the field intelligence layer that makes our central teams smarter. You know which buildings are worth targeting, what the pickup experience actually feels like at noon in a 40-story tower, and what cuisines will or will not work given the office types in your market. You are the reason we make better decisions from HQ.

What You’ll Do

New Business and Close Wins

Map and prioritize office opportunities across your city, tracking building types, employee count, density, and decision maker access
Own deals from first meeting through close and beyond: discovery, pitch, proposal, signature, and onboarding, ensuring a great first picnic lunch
Work with SDRs on territory prioritization and help shape outreach targeting based on your on‑ground knowledge of the market
Run a consultative sales process: understand what each company needs and show them how Picnic fits

Account Expansion (in Partnership with the National Accounts Team)

Visit existing Picnic locations to understand the on‑ground experience: what is working, what is not, and what would make employees order more
Identify and drive expansion within existing accounts: additional offices, more dining slots, higher participation from employees who have not ordered yet
Partner with the National Accounts team to share field observations and flag accounts with growth potential or churn risk
Turn happy customers and office admins into referral sources for new buildings and companies

Restaurant Selection Intelligence

Partner with the central restaurant team on cuisine selection for your market, taking into account that most Picnic locations are inside large office facilities or towers with specific logistical and operational constraints
Bring back local demand signals from the field: which cuisines are underrepresented, what employees in your city actually want, and what works operationally given the building types you are seeing

Local Marketing and Community

Plan and run grassroots marketing: flyering, pop‑ups, office samplings, POC happy hours, and admin appreciation events
Build a robust Picnic community across social, industry channels, and in‑person activations
Capture competitor moves, building trends, and employee behavior insights and bring them back to the central team

What We’re Looking For

2 or more years in a growth, sales, business development, partnerships, or account expansion role
Bachelor’s from a top university
Proven ability to run a deal from first meeting through close — you are comfortable owning the full sales motion
Demonstrable experience building and maintaining professional relationships
Strong communicator, comfortable with executives, building managers, office admins, and community leaders alike
Highly organized: able to juggle a live pipeline, field visits, marketing activations, and outreach at the same time
Comfortable with data: Google Sheets, dashboards, and basic funnel metrics should not slow you down
Self‑starter who does not wait to be told what to do

Nice to Have

Experience at an early‑stage startup
Background in food, hospitality, real estate, or local community ecosystems
Experience working alongside or managing SDRs
Event planning or grassroots marketing experience
Familiarity with CRM tools or operations platforms

Who You Are

Very social, outgoing, and genuinely energized by meeting new people
Motivated by growth outcomes: you like owning a number and hitting it
Entrepreneurial: you take bold bets and move fast
Naturally curious and opportunity‑oriented: you see angles others miss
You love your city and want to build something that makes it better
Comfortable with ambiguity and wearing many hats
Thrive outside of the 9 to 5: eager to build relationships with external stakeholders in the places they actually are

Why join us

Drive real impact: Be part of building the operational engine behind a fast‑growing startup that’s redefining how work gets done.
Own your city: Take full ownership of your city’s performance and see the direct results of your ideas and execution every single day.
Work with purpose: Join a mission‑driven team focused on making the workplace experience better for thousands of people.
Grow with us: At Picnic, there’s room to grow—personally and professionally—as we scale and take on new challenges together.

What Else You Need To Know

This role is based in our New York office location. All of our office‑based teams work onsite, five days a week.

Compensation

Base salary range: $105,000 – $125,000 per year.

Additional incentive compensation: potential annual incentive ranging from $31,000 to $37,500 based on performance. Actual incentive varies with sales performance and targets.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance‑based bonus.

Benefits Summary (USA Full‑Time Exempt Employees)

Medical, dental, and vision insurance (multiple plans, incl. HSA options)
Company‑paid life and disability insurance (short‑ and long‑term)
Voluntary insurance: accident, critical illness, hospital indemnity
Optional supplemental life insurance for self, spouse, and children
Pet insurance discount
401(k)
Health Savings Account (HSA)
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Time Off policies
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave