Growth Lead (Nearby AI)

NewsBreak; Mountain View (CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Work from home opportunities

Paid time off and paid holidays

Paid parental leave

FSA and commuter benefit programs

Team activity budget

Top-tier 401(K) plan with company:ing

Health, dental, and vision care foryou

Job summary

NewsBreak is seeking a Senior Growth professional to own the full provider funnel for Nearby AI, from acquisition to monetization. The role combines product growth, lifecycle marketing, and GTM experimentation in an early-stage setting.

You will build and instrument the acquisition to activation funnel across channels, run rapid experiments, and design automated lifecycle journeys to convert providers into paying customers. Industry experience in SMB or local marketplaces is valued.

Qualifications

• Senior growth or product growth experience with a track record of scaling acquisition or activation funnels.
• Hands-on lifecycle marketing expertise (email, SMS, messaging) and rigorous A/B testing and experiment design.
• Deep understanding of acquisition, activation and retention mechanics.
• Experience growing SMB, marketplace or local-provider supply.
• CRM and marketing automation experience with tools like Braze, Klaviyo or HubSpot.

Responsibilities

• Own the provider funnel from acquisition to monetization for Nearby AI.
• Build and instrument the provider acquisition → activation funnel with metrics by vertical, channel and cohort.
• Run rapid tests across email, SMS, calls, messaging and in-product onboarding to optimize playbooks.
• Design automated lifecycle journeys from prospect to paid customer.
• Scale high-leverage channels including direct outreach, product-led acquisition, and partnerships.
• Collaborate with Product and Engineering to improve onboarding and provider value using AI and automation.

Skills

Growth

Lifecycle marketing

A/B testing

SMS

Email marketing

Product growth

GTM experimentation

Automation

AI for growth

Partnerships

Tools

Braze

Klaviyo

HubSpot

Job description

• You’ll own the full provider funnel for Nearby AI: acquisition → activation → retention → monetization
• Our approach is product-led
• We pre-build AI-generated profiles, keep onboarding friction low and test outreach channels and messaging in a structured way
• Your job is to turn that approach into a growth engine that works across thousands of providers without much manual effort
• This is a 0→1 role that mixes product growth, lifecycle marketing and GTM experimentation
• One day you might work with Product and Engineering on onboarding flows
• The next, you might run an SMS test yourself, dig into cohort conversion data or talk directly with small-business owners
• Build the funnel. Define and instrument the provider acquisition → activation funnel, with metrics by vertical, channel and cohort
• Run experiments fast. Launch rapid tests across email, SMS, calls, messaging and in-product onboarding to find the playbooks that convert best, then scale them
• Own lifecycle journeys. Design automated journeys that take providers from prospect → claimed profile → active lead recipient → paying customer
• Scale the channels that work. Find and grow the highest‑leverage channels, including direct outreach, product‑led acquisition and strategic distribution partnerships
• Shape the product. Feed channel, messaging and funnel learnings back to Product and Engineering to improve onboarding and provider value
• Use AI and automation. Use automation and AI agents to lower acquisition and activation costs while improving retention and monetization
• Expand the engine. Take proven motions from the first priority home‑service verticals to new verticals and geographies

Benefits

• Work from home opportunities
• Paid time off and paid holidays
• Paid parental leave
• FSA and commuter benefit programs
• Team activity budget
• Top‑tier 401(K) plan with company matching
• Health, dental, and vision care for you and your family

A hands-on, bias-for-action style and comfort with ambiguity in an early‑stage setting Senior experience in growth or product growth, with a track record of scaling acquisition or activation funnels Hands‑on lifecycle marketing expertise (email, SMS, messaging) and rigorous A/B testing and experiment design Deep understanding of acquisition, activation and retention mechanics Experience growing SMB, marketplace or local‑provider supply Strong funnel analytics skills: comfortable defining metrics, building cohort views and finding bottlenecks in the data Real empathy for small‑business owners and what drives their decisions Experience in home services, local marketplaces, SMB SaaS or lead generation CRM and marketing automation expertise (e.g., Braze, Klaviyo, HubSpot) Monetization experience (pricing, packaging, conversion to paid) Experience building distribution partnerships Strong product instincts and commercial judgment Experience using AI to drive growth