Growth & Lead Gen Architect

M&D; Coleman (MI); On-site; USD 120,000 - 180,000; Full time

Job summary

M&D, a legacy diesel parts leader, seeks a Head of Growth & Lead Generation for its HHP division to bootstrap outbound demand generation and systemize operations. The role begins with cross‑functional onboarding, then moves to an outbound rebuild with ROI math and collaboration with marketing.

Year 1 includes leading an AI/organic lead-gen Flywheel initiative. You will build and manage an outbound pipeline, measure performance against KPI dashboards, and mentor staff while aligning with

Qualifications

• 3+ years of experience in B2B outbound lead generation, sales operations, or demand generation — with measurable results
• Strong CRM discipline and data hygiene standards
• Experience with outbound messaging and script development
• Ability to translate complex technical products into effective outbound messaging
• Certifications or specialized training in CRM platforms, demand generation, sales operations, digital marketing, lead generation, or project management is a plus

Responsibilities

• Own the outbound lead generation infrastructure end-to-end: list quality, dialer configuration, CRM pipeline discipline, script development, cadence design, and results reporting
• Deliver an outbound rebuild plan with explicit ROI math by Day 90; execution begins no earlier than Day 90
• Coordinate with the on-site marketing team on creative and brand support for lead-gen campaigns under a defined matrix working agreement
• Build and manage outbound team composition as headcount is approved
• Participate in Flywheel project — HHP’s AI/organic lead-gen initiative — as it ramps in Year 1
• Maintain weekly coordination cadence with on-site marketing team on lead-gen campaign execution
• Report lead-gen performance metrics to GM on defined KPI dashboard (volume, conversion rate, cost-per-lead, pipeline contribution)
• Develop coaching skills for direct reports as team is built out; participate in structured mentorship cadence
• Surface operational intelligence (buyer behavior, market signals, channel shifts) as a regular input to GM and executive leadership
• Perform other duties as assigned by supervisor.

Skills

Outbound lead generation

Sales operations

Demand generation

Builder/executor profile

CRM discipline

Data hygiene

Education

Bachelor’s degree in Marketing, Business Administration, Sales, Communications, Operations Management

Equivalent combination of education and experience

CRM/demand generation certifications

Tools

CRM platforms

Dialer software

Marketing automation tools

Job description

M&D, a legacy diesel parts leader, seeks a Head of Growth & Lead Generation for its HHP division to bootstrap outbound demand generation and systemize operations. The role begins with cross‑functional onboarding, then moves to an outbound rebuild with ROI math and collaboration with marketing.

Year 1 includes leading an AI/organic lead-gen Flywheel initiative. You will build and manage an outbound pipeline, measure performance against KPI dashboards, and mentor staff while aligning with