VP, Digital Growth & Marketing

Rippling; Philadelphia (Philadelphia County); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Diverse workforce and inclusive environment

Opportunities for continuous learning

Job summary

Rippling is seeking a Vice President of Digital Marketing & Growth to drive the digital strategy for customer acquisition, retention, and overall brand experience. The ideal candidate will define and execute the growth strategy, aligning it with omnichannel objectives, and lead a high-performing digital team.

With a focus on performance and analytics, this role will leverage insights to enhance customer journeys and long-term engagement. A strong background in digital marketing and team leadership is essential.

Qualifications

• 10-15+ years of experience in digital marketing, with at least 5 years in a leadership role.
• Proven track record of driving digital growth and revenue impact.
• Strong understanding of customer journey mapping and personalization.

Responsibilities

• Define and execute the overall digital growth strategy.
• Partner with executive leadership to establish priorities.
• Lead customer acquisition strategy across various channels.

Skills

Digital Marketing Strategy

Customer Acquisition

Performance Marketing

Analytics and Reporting

SEO/SEM

Marketing Automation

Team Leadership

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

MBA (preferred)

Tools

Google Analytics

CRM Software

Marketing Automation Tools

Job description

Rippling is seeking a Vice President of Digital Marketing & Growth to drive the digital strategy for customer acquisition, retention, and overall brand experience. The ideal candidate will define and execute the growth strategy, aligning it with omnichannel objectives, and lead a high-performing digital team.

With a focus on performance and analytics, this role will leverage insights to enhance customer journeys and long-term engagement. A strong background in digital marketing and team leadership is essential.