Growth Lead

Community Phone Company; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

Community Phone Company is seeking a Growth Lead, Acquisition to own a new non-Google channel end-to-end, using creative as the primary lever. Start from zero and scale with a ~$300k/month budget.

Within ~90 days, success includes $100k+ of new ARR per month from Meta/TikTok or similar, maintaining CAC payback targets and building a repeatable creative testing system with clear accountability for outcomes.

Qualifications

• Experience launching non-Google acquisition channels.
• Ability to own channel creation end-to-end.
• Proven track record with creative as a growth lever.

Responsibilities

• Launch, test, and scale non-Google channels.
• Own creative strategy by channel (angles, hooks, narratives).
• Manage spend and pacing up to ~$300k/month.
• Make go/no-go calls on channels quickly.
• Own channel-level performance and reporting.

Skills

Growth marketing

Channel experimentation

Creative testing

Analytics ownership

Budget management

Tools

Meta ads

TikTok ads

Attribution tools

Job description

About the role

Community Phone already works.

We've reached 8-figure ARR with strong product-market fit, disciplined unit economics, and a lean team. Most growth to date has come from Google (organic + paid) and traditional media.

The bottleneck is not analytics, tooling, or alignment.

The bottleneck is opening the next scalable acquisition channel and making creative work at scale.

We're hiring a Growth Lead, Acquisition to own that problem end-to-end:

• Identify a new non-Google channel
• Make it viable through creative and execution
• Scale it responsibly
• Decide what lives and what dies

Please note: This is not a coordination role. This is an ownership role.

Your Mission

Your job is to build and scale a new acquisition channel outside of Google , with creative as the primary lever .

Within ~90 days, success looks like:

• Meta, TikTok, or another non-Google channel - or amalgam thereof - producing at least $100k of new ARR per month
• Scaling at or below target CAC payback or target CAC:cohorted cash 3yr LTV ratio (net of experimental spend)
• A repeatable creative testing system that produces winners
• Clear conviction on whether the channel is worth further capital

You are accountable for outcomes, not just experimentation.

You will.. .

1. Own New Channel Creation

   Launch, test, and scale non-Google channels (Meta, TikTok, affiliates, influencers, etc.)

   Start from zero, not from mature, inherited accounts

   Own spend, pacing, and scale decisions within a ~$300k/month budget

   Make clear go / no-go calls on channels quickly

2. Own Creative Direction for Acquisition

   Creative is not a downstream input in this role; it is the core growth lever. You will:

   Define creative strategy by channel (angles, hooks, narratives, formats)

   Design creative tests tied to explicit hypotheses

   Drive testing velocity and iteration cadence

   Identify when creative, bidding, targeting, or downstream website or lifecycle is the constraint

   Be responsible for creative production

   You are not necessarily expected to design assets yourself, but you are responsible for what creative exists, why, and on what production schedule . We do not have a dedicated creative resource that you will be handed .

3. Own Channel-Level Performance

   You are directly responsible for:

   Signup volume by channel

   CAC efficiency, CAC:3yr LTV ratio, and payback trends on your channel(s)

   Incremental MRR contribution from your channel(s)

   Diagnosing performance swings and taking action

   Attribution and reporting already exist. You can use that existing infrastructure to move quickly. You will be provided a strong in-house analytics and attribution resource.

4. Operate with Speed and Conviction

   Place clear bets with imperfect information

   Kill losers decisively

   Avoid premature optimization

   Communicate simply and honestly about what's working and what isn't

You are...

This role is a strong fit if you:

• Have been a founder, early employee, or first growth hire at a startup that grew revenue fast
• Have personally taken a non-Google acquisition channel from $0 → scale
• Treat creative as a strategic system, not just assets
• Be comfortable being judged by outcomes, not activity
• Care both about a fast growth rate and financially sound unit economics

You should enjoy:

• High autonomy
• Low bureaucracy
• Direct access to decision makers
• Clear accountability

What We’re Not Looking For

Career media buyers optimizing mature accounts

Growth leads who coordinate but don’t own

Marketers who rely on agencies to think for them

Anyone uncomfortable being on the hook for channel result

Why Ex-Founders Like This Role

• Founder-level trust without founder-level risk
• Real budget and authority
• Clear, durable impact
• A chance to define a growth pillar, not just run campaigns

Community Phone Culture

Community Phone has a customer-obsessed culture. We are looking for team members who love our product and mission.

Beyond the job description, here are some traits members of our team share:

We value Curiosity and learning in our employees …

We value Curiosity and learning in our employees. We promote open-mindedness, embrace mistakes, and encourage challenging questions for personal growth. We create a culture of continuous learning to empower our team to tackle challenges and excel in their roles.

Efficiency Where it Counts . We operate lean, optimizing resources to improve our products and deliver a world-class customer experience. We prioritize value over excess, embodying a scrappy and resourceful spirit to achieve our mission and values.

We prioritize taking decisive action over deliberation, recognizing that building a world-class product requires pushing personal limits and taking risks. We believe that a Bias Toward Action is essential for achieving our goals and delivering exceptional results to our customers.

We strive for Transparency and prioritize open, Direct communication. This helps us resolve issues quickly and build strong relationships with our stakeholders.

We take our work seriously and see it as a reflection of who we are. We're alway