Growth Lead

Hook; United States; On-site; USD 100,000 - 150,000; Full time

Job summary

A music technology platform is seeking a Founding Growth Lead to drive user acquisition and retention strategies. In this mid-senior level role, you will create and optimize the growth system from the ground up, ensuring sustainable compounding growth. Ideal candidates have over 5 years in growth marketing and a deep understanding of growth mechanics. This is a full-time position based in the United States and offers significant opportunities for impact and leadership.

Qualifications

• 5+ years in growth or growth marketing at high-growth consumer tech.
• Experience scaling a product to millions of engaged users.
• Deep understanding of growth mechanics.
• Ability to be strategic and hands-on.
• Comfortable with ambiguity and taking action with incomplete data.
• Analytical, creative, and focused on uncovering successful strategies.

Responsibilities

• Own the growth roadmap across acquisition, activation, and retention.
• Partner with product/design to optimize onboarding and engagement.
• Identify and scale growth loops that turn users into advocates.
• Test messaging and refine funnels from awareness through habit.
• Define success metrics and run rapid tests.
• Implement core growth tools and systems.

Skills

Growth strategy and execution

Product-led growth

Viral and network effects

Full-funnel optimization

Experimentation and analytics

Foundation building

Job description

Overview

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About Hook: Hook is a venture-backed music technology platform with the mission to inspire and innovate the way people interact with music and express themselves creatively. We are the first platform to partner with artists and labels to provide easy and intuitive AI-powered tools that inspire and empower anyone to make remixed versions of their favorite songs in just a few seconds. We’re excited to build a platform for the next generation of music artists, content creators and fans!

Job Overview

We’re building a category-defining platform, and growth will be our engine. As our founding Growth Lead, you’ll be the architect and hands-on driver of how we acquire, activate, and retain users. You’ll design the growth system from zero, building loops, optimizing onboarding, creating habit-forming triggers, and scaling the tactics that drive sustainable, compounding growth.

If you’ve ever wanted to own the growth playbook for a consumer app from the ground up, and see your work directly shape the trajectory of a breakout company, this is that role.

Key Responsibilities

• Growth strategy + execution: Own our growth roadmap across acquisition, activation, retention, and referral for consumers and creators


• Product-led growth: Partner with product/design to optimize onboarding, conversion, and engagement flows


• Viral & network effects: Identify, design, and scale growth loops that turn users into advocates


• Full-funnel optimization: Test messaging and run campaigns across paid, organic, referral, and lifecycle; refine funnels from awareness through habit


• Experimentation & analytics: Define success metrics, run rapid tests, and turn insights into repeatable wins


• Foundation building: Implement core growth tools, tracking, attribution, and lifecycle systems

Qualifications

• Have 5+ years in growth or growth marketing at high-growth consumer tech, social, or gaming companies


• Have scaled a product from early traction to millions of engaged users


• Understand growth mechanics deeply, such as viral loops, retention drivers, and compounding growth levers


• Are equal parts strategic and hands-on, you can set the plan and run the experiment


• Move fast, thrive in ambiguity, and don’t need perfect data to take action


• Are analytical, creative, and obsessed with uncovering what works

Why This Role Is Different

• You’re not inheriting someone else’s playbook, you’re writing it.


• You’ll have direct impact on the company’s trajectory from day one


• You’ll get to scale a role into a leadership position as the company grows

How to Apply

Please submit your resume, a cover letter, and any relevant samples of your work to [e-mail]. Hook is an equal opportunity employer and welcomes candidates from all backgrounds to apply.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Media