Social Media and Content Manager

Crescent Private Wealth; Cary (NC); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Job summary

Crescent Private Wealth in Cary, NC is seeking a proactive Social Media and Content Manager to build its content engine across YouTube, Instagram, and TikTok while ensuring compliance with SEC marketing rules. You’ll own the growth playbook, test new formats, collaborate with writers and designers, and translate audience insights into compelling content that grows trust and drives business.

The role emphasizes ownership, fast execution, and continuous improvement within a regulated environment,

Qualifications

• Hands-on experience creating or growing content for a brand, creator, or business.
• Strong understanding of YouTube and short-form content, particularly Instagram Reels and TikTok.
• Ability to come up with compelling ideas, hooks, titles, and angles.
• Data-driven approach to performance: CTR, retention, engagement, and distribution.
• Strong writing and communication skills.
• Able to coordinate with writers, editors, designers, and talent to ship content.
• Comfortable learning new tools and using AI to work more effectively.
• Experience in regulated financial services is a plus but not essential.

Responsibilities

• Develop and execute Crescent’s content strategy across YouTube, Instagram, and TikTok within compliance.
• Research topics, trends, competitors, and audience interests to identify opportunities.
• Generate compelling ideas, hooks, titles, and angles for financial topics.
• Turn ideas into content with writers, editors, designers, and advisers as needed.
• Repurpose long-form content into short-form videos and maximize value.
• Work with compliance to ensure SEC marketing requirements before publishing.

Skills

Brand content creation

YouTube knowledge

Short-form content

Data-driven

Strong writing

Project coordination

AI tools for content

Compliance awareness

Tools

Video editing software

Analytics tools

Job description

Cary, United States | Posted on 09/15/2026

Crescent Private Wealth is a registered investment adviser and wealth platform helping Muslims build and manage their wealth in line with their values. We’re building Crescent into a leading wealth platform for Muslims in the US, and content and audience growth are central to that mission.

That’s where you come in.

About the Role

We’re looking for a high-agency Social Media and Content Manager to join the Crescent team in North Carolina and help build its audience and grow the business through content.

Your initial focus will be building Crescent’s presence across YouTube, Instagram, and TikTok, creating content that reaches the right audience, builds trust, and ultimately drives business growth.

You’ll work with a seasoned and expert team behind you for support, feedback, and collaboration from people who have built and grown content channels before. You’ll also have a proven content playbook to work from, built for a regulated investment adviser, but we don’t want someone who simply follows it. We’re looking for someone who can take ownership, generate new ideas, execute quickly, study what performs, and continuously find ways to improve.

Crescent is a regulated investment adviser, and everything published about it is subject to SEC marketing rules. All content will go through Crescent’s compliance review and archiving before it publishes. Making compliant content perform is a genuine skill, and this role will make you good at it.

This isn't a traditional social media role. We want someone who sees content as a growth channel and is excited by the opportunity to help build Crescent into a leading wealth platform for Muslims.

What You’ll Be Doing

Build Crescent’s Content Engine

• Develop and execute Crescent’s content strategy across YouTube, Instagram, and TikTok within Crescent’s compliance framework.
  
• Research topics, trends, competitors, creators, and audience interests to identify strong content opportunities.
  
• Generate compelling ideas, hooks, titles, and angles that make financial topics interesting and accessible.
  
• Turn ideas into content, working with writers, editors, designers, and on-camera talent where needed, including Crescent’s advisers, whose public statements are themselves regulated.
  
• Repurpose long-form content into short-form videos and find ways to get more value from every piece of content.
  
• Work with Crescent’s compliance team to ensure every piece of content meets SEC marketing requirements before it publishes, including disclosures, any performance references, and the rules on testimonials and endorsements.
  

Grow the Audience

• Think about content through the lens of growth, not simply output.
  
• Understand what drives clicks, retention, engagement, sharing, and ultimately business results.
  
• Analyze performance to understand which topics, formats, and creative approaches are working.
  
• Run experiments, learn quickly, and double down on the things that show potential.
  
• Stay close to changes in platforms, algorithms, formats, and audience behavior.
  
• You’ll have a strong foundation to work from, but we’ll expect you to continuously look for ways to improve and expand it.
  
• Identify new content formats, topics, and distribution opportunities.
  
• Spot opportunities for collaborations, partnerships, creators, and communities.
  
• Run new experiments, learn quickly, and scale the ideas that show potential.
  
• Use AI, automation, and other tools to work faster and improve our processes. Within Crescent’s approved tools and client data policies.
  
• Bring new ideas to the table and take ownership of turning the best ones into reality.
  

Requirements

What We’re Looking For

Experience & skills

• Hands-on experience creating, managing, or growing content for a brand, creator, or business.
  
• A strong understanding of YouTube and short-form content, particularly Instagram Reels and TikTok.
  
• Strong creative instincts and an ability to come up with compelling ideas, hooks, titles, and angles.
  
• An understanding of what makes content perform, including click-through rate, retention, engagement, and distribution.
  
• Comfortable using data to understand performance and decide what to do next.
  
• Strong writing and communication skills.
  
• Able to take an idea from concept to execution and coordinate with others to get it shipped.
  
• Comfortable learning new tools and using AI to work more effectively.
  

Experience in regulated financial services, particularly producing content within a compliance review process, is a significant advantage. Broader experience in wealth management, fintech, or personal finance is a plus but not essential.

Experience growing a YouTube channel or short-form account from an early stage would also be particularly valuable.

We care less about the exact titles you’ve held and more about whether you can show us that you know how to use content to grow an audience and a business.

Personal attributes

• High agency and proactive, with a bias toward taking action and figuring things out.
  
• Curious and creative, always looking for new ideas, formats, and opportunities.
  
• Analytical and interested in understanding why some content performs and other content doesn’t.
  
• Strong communicator who enjoys collaborating, sharing ideas, and receiving feedback.
  
• Organized, reliable, and able to manage multiple content projects at once.
  
• Comfortable working within a compliance framework and treating review as part of the craft rather than an obstacle.
  
• Passionate about our mission and excited to help build a leading wealth platform for Muslims.
  

What You’ll Get

• Competitive salary with room to grow as the role does.
  
• Real ownership over building Crescent’s content presence from an early stage.
  
• The opportunity to work closely with an ambitious team building a fast-growing wealth platform.
  
• Feedback and support to improve your craft.
  
• Reimbursement for courses, certifications, and exam fees that fit your career path.
  
• Medical, dental, and vision plan options for you and your family, with the firm contributing toward premiums.
  
• Primary care membership, plus healthcare advocacy and confidential counseling.
  
• Paid time off, company holidays, and floating holidays for personal observances.
  
• Company-paid life and AD&D coverage, with optional disability and supplemental plans.
  
• The chance to work on content that genuinely improves people’s financial lives.
  

Crescent Private Wealth is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law. Employment is contingent on the candidate being legally authorized to work in the United States and on the background verification required of a registered investment adviser, which is completed after an offer is extended.