Growth-Focused Performance Marketer

Summertown Metals; Morristown (TN); On-site; USD 90,000 - 110,000; Full time

Job summary

Summertown Metals is seeking an experienced Performance Marketer to lead the planning, execution, and optimization of our paid advertising efforts across digital and traditional channels. The role focuses on generating qualified leads, improving campaign performance, managing budgets, and aligning local branch marketing with regional strategy.

The ideal candidate is analytical, organized, and capable of juggling multiple campaigns, platforms, vendors, budgets, markets, and local initiatives

Qualifications

• Professional experience managing paid digital advertising campaigns.
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Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, YouTube, display networks, and remarketing platforms.
• Develop campaign strategies designed to generate qualified leads and support company growth objectives.
• Plan and execute traditional advertising initiatives, including billboards, radio, OTT/CTV, print advertising, sponsorships, and other media placements.
• Allocate advertising budgets across platforms, markets, campaigns, and business divisions.
• Monitor campaign performance and make ongoing adjustments to improve results and budget efficiency.
• Oversee conversion tracking, campaign attribution, and marketing analytics.
• Ensure tracking systems accurately measure leads, conversions, customer acquisition, and marketing-attributed opportunities.
• Coordinate with media vendors, advertising representatives, and agency partners.
• Review media proposals, placement opportunities, audience information, and campaign reports.
• Test new advertising channels, creative approaches, audience strategies, and campaign formats.
• Collaborate with Brand and Content Marketing to amplify key campaigns, promotions, and company messaging.
• Partner with sales teams to evaluate lead quality and identify opportunities to improve targeting.
• Prepare performance reports and communicate results, challenges, and recommended improvements to leadership.
• Serve as a liaison between local branch leadership and the broader regional marketing strategy.
• Work with branch leadership to identify local advertising needs, priorities, promotions, events, and market opportunities.
• Help coordinate, prepare, set up, and represent the company at assigned local branch events.
• Coordinate event-related advertising, signage, displays, printed materials, promotional items, and vendor support.
• Own and maintain the assigned local branch marketing budget.
• Track local marketing expenses and complete monthly budget reconciliation.
• Ensure branch advertising and marketing expenses remain within approved budgets.
• Provide branch leadership and regional marketing leadership with clear budget and performance reporting.
• Stay current on changes to advertising platforms, privacy requirements, attribution practices, and media trends.
• Perform other duties as assigned.

Skills

Paid digital advertising

Google Ads

Meta Ads Manager

Lead generation

Campaign analytics

Budget optimization

Cross-team collaboration

Event support

Vendor management

Tools

Google Analytics

Google Tag Manager

CRM reporting

Job description

Summertown Metals is seeking an experienced Performance Marketer to lead the planning, execution, and optimization of our paid advertising efforts across digital and traditional channels. The role focuses on generating qualified leads, improving campaign performance, managing budgets, and aligning local branch marketing with regional strategy.

The ideal candidate is analytical, organized, and capable of juggling multiple campaigns, platforms, vendors, budgets, markets, and local initiatives