SEO Analyst

Brady Canada; Milwaukee (WI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive insurance coverage

Generous 401(k) with company match

Paid time off and holidays

Dress-for-your-day dress code

Matching Gift program

Job summary

Brady Corporation is seeking an Organic Search Analyst to join our growing digital marketing team in Milwaukee. You will partner with the SEO Manager to drive organic traffic, perform keyword research, and optimize pages and metadata to improve search visibility.

You’ll collaborate with Site Merchandising, Engineering, UX, Design and Product to implement SEO best practices, manage backlinks, and stay ahead of SERP trends. A data-driven mindset and the desire to learn are essential.

Qualifications

• Bachelor’s degree in communications, marketing/business, or related field or an Associate’s degree with 2–3 years of experience.
• 1+ year of search marketing experience.
• Familiar with web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, Ahrefs).
• Desire to learn and evolve with SERP trends and best practices.

Responsibilities

• Create new innovative ways to drive organic traffic and search visibility.
• Perform keyword research and maintain targets with up-to-date volumes and competition.
• Optimize on-page SEO: landing page/ content ideation, metadata, redirects.
• Collaborate with cross-functional teams to implement SEO best practices.
• Oversee backlinks: maximize coverage, identify opportunities, rectify unlinked mentions.
• Investigate issues, run ad hoc analyses, and contribute to resolutions.
• Stay current with SEO tactics and search engine guidelines.
• Advocate for a seamless user experience for customers from search.

Skills

Data-driven

SEO knowledge

Education

Bachelor’s degree in communications, marketing/business, or related degree

Associate’s degree with 2–3 years of relevant experience

Tools

Google Analytics

Adobe Analytics

BrightEdge

Ahrefs

Job description

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.

What You’ll Be Doing:

• Create new innovative ways to drive organic traffic and search visibility
• Create keyword research and maintain targets with up-to-date volumes and competition
• Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
• Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
• Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
• Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help elevate them to drive to resolution
• Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
• Advocate for a seamless user experience for customers who are finding us through search

What You Will Need To Be Successful:

• Bachelor’s degree in communications, marketing/business, or related degree; or an Associate’s degree with 2–3 years of relevant experience
• 1+ year of search marketing experience
• Familiar with web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, Ahrefs, etc.)
• Desire to learn and evolve with the ever-changing SERP landscape (Organic shopping features, AIO etc)

#LI-YX1

About Us:

Who we are:
Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running. Why work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program

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