Growth‑Focused Marketing Communications Specialist

ESA - Electronic Security Association; United States; On-site; USD 55,000 - 85,000; Full time

Job summary

ESA - Electronic Security Association is seeking a Marketing Communications Specialist to execute and optimize marketing, communications, and digital growth initiatives across ESX, NTS, membership, and other programs. The role combines traditional marketing with digital channels including email, web, paid media, and social platforms.

You will develop content, manage campaigns from development to deployment, and collaborate with internal teams and external partners to ensure consistent messaging

Qualifications

• 3-5 years of experience in marketing, communications, digital marketing, or a related field.
• Strong writing and editing skills, with the ability to produce clear, accurate, and engaging content across multiple formats.
• Email marketing campaigns and automation
• Paid advertising (Google Ads, retargeting)
• Basic SEO best practices
• Robust experience with email marketing (Mailchimp preferred)
• Working knowledge of website content management and editing
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) for basic design edits and collaboration with designers
• Understanding of social media platforms and best practices for B2B engagement
• Strong organizational skills with the ability to manage multiple projects, prioritize effectively, and meet deadlines
• Ability to work independently as a self-starter while collaborating effectively with internal teams and external partners
• Strong attention to detail and commitment to accuracy across all work
• Excellent written and verbal communication skills, with the ability to interact professionally with staff, members, and industry stakeholders

Responsibilities

• Promotional content and newsletters
• Automated drip and nurture campaigns
• Build and manage campaigns from development through deployment (segmentation, content, testing, scheduling)
• Support development of automated workflows for event promotion, member engagement and e-commerce
• Monitor performance and optimize for engagement and conversion
• Support rollout and execution of SMS marketing campaigns
• Assist with message development and campaign deployment
• Identify opportunities to integrate SMS into broader campaign workflows
• Maintain ESA websites and ensure content is current and accurate
• Execute SEO best practices, including metadata optimization, keyword usage, internal linking, and image alt text
• Conduct keyword research to support content development
• Structure content to improve visibility across search engines and AI-driven platforms
• Lead the execution of paid campaigns, including Google Ads and retargeting
• Monitor performance and recommend optimizations
• Ensure alignment between paid, email, and organic campaign efforts
• Support planning and execution of integrated marketing campaigns
• Recommend ideas and process improvements to increase efficiency and performance
• Support ESA's presence across all social channels
• Assist with content creation, scheduling, and performance monitoring
• Identify opportunities to expand reach and engagement
• Support execution and promotion of webinars, podcasts, and digital content initiatives
• Assist in repurposing content across channels to extend reach and engagement
• Research additional platforms and opportunities to expand visibility
• Work with ESA staff, members, volunteers, vendors, and partners
• Maintain alignment with ESA messaging, programs, and priorities
• Support professional communication across internal and external stakeholders
• Maintain a current understanding of ESA programs, priorities, and industry trends to ensure accurate and aligned messaging

Skills

Marketing experience

Writing & editing

Email automation

Paid advertising

SEO basics

Email marketing platforms

CMS familiarity

Adobe Creative Suite

Social media (B2B)

Project management

Self-starting

Attention to detail

Communication skills

Tools

Google Ads

Mailchimp

WordPress

Job description

ESA - Electronic Security Association is seeking a Marketing Communications Specialist to execute and optimize marketing, communications, and digital growth initiatives across ESX, NTS, membership, and other programs. The role combines traditional marketing with digital channels including email, web, paid media, and social platforms.

You will develop content, manage campaigns from development to deployment, and collaborate with internal teams and external partners to ensure consistent messaging