Strategic Marketing Communications Specialist

Element Solutions; Waterbury (CT); On-site; USD 62,000 - 80,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonus

401(k) matching

Life Insurance

Medical Insurance

9 holidays

Job summary

Element Solutions Inc. is seeking a Marketing Communications Specialist to develop and execute communications that bolster brand awareness and customer engagement. You will craft content, align internal and external messaging, and support campaigns to drive business growth.

Responsibilities include regional marketing plans, collaboration with sales and technical teams, and managing social media and events. A bachelor’s degree and 2–4 years in marketing comms are expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field.
• 2–4 years of experience in marketing communications, content creation, or related roles.
• Familiarity with digital marketing tools, social media platforms, and analytics.
• Experience with content management systems and basic design tools (e.g., Canva, Adobe Suite) is a plus.

Responsibilities

• Contribute to the development and execution of the strategic marketing plan for the growth and development of the MacDermid Enthone Industrial Solutions business in designated markets, in alignment with commercial objectives.
• Develop internal and external communications in support of regional line of business goals, working with appropriate departments to obtain approvals as necessar
• Support the regional business initiatives, remaining in close alignment with LOB leaders
• Partner with regional sales and technical teams on sales enablement tools and strategies in support of key business objectives and new product introductions
• Collaborate with the social media lead to maintain and create content for social media platforms, using appropriate metrics to track reach and engagement
• Plan, manage, and execute on regional events, seminars, and tradeshows in alignment with LOB objectives
• Develop articles, presentations, talking points, webinars, advertisements, and collateral for both digital and print, obtaining reviews and approvals as necessary
• Collaborate with the social media lead to develop, create, and execute social media content in support of LOB priorities, business initiatives, events, and product launches, using appropriate metrics to track reach, engagement, and performance.
• Develop messaging and positioning that clearly communicates our unique value proposition to key target audiences and segments
• Liaise with external agencies, designers, photographers, and suppliers to ensure schedules, budgets, and briefs are met and delivered to agreed upon specifications
• Develop and manage relationships with cross-functional project teams, including but not limited to, regional and country managers, product teams, technical specialists, sales operations, supply chain, and R&D for the creation of organic and paid media campaigns and general content development
• Expand industry relationships aligning to business priorities, such as regional industry associations, trade publications, and third-party event producers to optimize MacDermid Enthone's position in the marketplace across channels, measuring impact

Skills

Content creation

Digital marketing

Analytics

Storytelling

Education

Bachelor's degree in Marketing/Communications/Public Relations

Tools

Canva

Adobe Suite

Job description

Element Solutions Inc. is seeking a Marketing Communications Specialist to develop and execute communications that bolster brand awareness and customer engagement. You will craft content, align internal and external messaging, and support campaigns to drive business growth.

Responsibilities include regional marketing plans, collaboration with sales and technical teams, and managing social media and events. A bachelor’s degree and 2–4 years in marketing comms are expected.