Growth-Focused Ecommerce & Digital Product Lead

ultra.agency

New York (NY)

On-site

USD 180,000 - 230,000

Full time

14 days+
Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Medical coverage
Dental coverage
Vision coverage
HSA
401(k) plus equity
Ultra pouches

Job summary

ULTRA is seeking a Director of Ecommerce & Digital Product in New York to own merchandising across DTC, Amazon, and TikTok Shop. You will optimize storefronts, experiments, and the tech stack while collaborating with growth, data, and creative teams.

You’ll translate customer behavior into site improvements, manage external dev resources, and leverage AI tools to prototype features quickly. This is a fast-moving, data-driven role focused on scaling a nicotine-free pouch brand.

Qualifications

  • 5–8 years in ecommerce, digital product, or DTC operations at a consumer brand.
  • Hands-on Shopify experience (Plus preferred) and familiarity with marketplaces like Amazon and/or TikTok Shop.
  • Proven CRO programs that moved metrics beyond experiments.
  • Experience owning a digital product roadmap and managing external dev resources.
  • Familiar with modern ecommerce tooling: Klaviyo, GA4, Replo or similar landing page tools.

Responsibilities

  • Own storefront merchandising across Ultra’s DTC, Amazon, and TikTok Shop.
  • Drive conversion rate optimization with structured testing and data-driven hypotheses.
  • Own the digital product roadmap and manage agency/dev partners.
  • Evaluate and optimize ecommerce tech stack and integrations.
  • Identify efficiency opportunities and leverage AI tooling for rapid prototyping.

Skills

Shopify
Marketplace experience
CRO programs
Digital product roadmap
External dev resources
AI tooling
Brand design
Shopify Plus

Tools

Klaviyo
GA4
Replo
Shopify Plus

Job description

ULTRA is seeking a Director of Ecommerce & Digital Product in New York to own merchandising across DTC, Amazon, and TikTok Shop. You will optimize storefronts, experiments, and the tech stack while collaborating with growth, data, and creative teams.

You’ll translate customer behavior into site improvements, manage external dev resources, and leverage AI tools to prototype features quickly. This is a fast-moving, data-driven role focused on scaling a nicotine-free pouch brand.

Get your free, confidential resume review.

or drag and drop your file here.

Similar jobs

Similar jobs worth comparing

Head of Ecommerce & Digital Product
Head of Ecommerce & Digital Product

Ultra Pouches • New York (NY)

Hybrid
USD 120,000 - 150,000
Medical, dental, and vision coverage
HSA access
401(k)
+2
Head of Ecommerce & Digital Product
Head of Ecommerce & Digital Product

ultra, Inc. • New York (NY)

On-site
USD 100,000 - 140,000
Medical, dental, and vision coverage
HSA access
401(k)
+2
Director of Ecommerce & Digital Product
Director of Ecommerce & Digital Product

Ultra Pouches • New York (NY)

On-site
USD 120,000 - 150,000
Medical, dental, and vision coverage
HSA access
401(k)
+2
Director of Ecommerce & Digital Product
Director of Ecommerce & Digital Product

ultra, Inc. • New York (NY)

On-site
USD 100,000 - 140,000
Medical, dental, and vision coverage
HSA access
401(k)
+2
Director of Ecommerce & Digital Product
Director of Ecommerce & Digital Product

ultra.agency • New York (NY)

On-site
USD 180,000 - 230,000
Medical coverage
Dental coverage
Vision coverage
+3
Growth & Ecommerce Leader for DTC, Amazon & TikTok
Growth & Ecommerce Leader for DTC, Amazon & TikTok

Creative People • New York (NY)

On-site
USD 170,000 - 200,000
Director of Ecommerce - DTC Growth & P&L Leader
Director of Ecommerce - DTC Growth & P&L Leader

R2 Global • New York (NY)

On-site
USD 140,000 - 190,000
DTC and Social Commerce Manager
DTC and Social Commerce Manager

Churchdwight • Ewing Township (NJ)

Hybrid
USD 120,000 - 165,000
Growth & E‑Commerce Lead: DTC, Ads, Creators
Growth & E‑Commerce Lead: DTC, Ads, Creators

Worldwide Golf Shops LLC • Riverton (UT), Northern (KY)

Hybrid
USD 110,000 - 170,000
Growth-Focused Ecommerce Manager (Shopify)
Growth-Focused Ecommerce Manager (Shopify)

Genuine Search Group • New York (NY)

On-site
USD 95,000 - 130,000