Growth-Focused Digital Marketing Specialist

Peterson Manufacturing Co; Kansas City (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Peterson Manufacturing Co in Grandview, MO is seeking a Digital Marketing Specialist to develop and execute digital strategies across the company’s website, CRM, and content platform. You will plan, build, and optimize campaigns, manage HubSpot marketing programs, and oversee BigTinCan content workflows to align with product launches and sales goals.

This role requires strong writing, analytics, SEO, PPC, and WordPress experience, and collaborates with Marketing, Engineering, Sales, and

Qualifications

• B.A., or equivalent, preferably in Computer Science or Graphic Design.
• 3–5 years of related digital marketing experience.
• Background in digital marketing/communications.
• Strong knowledge of graphical tools like Adobe Illustrator or InDesign.
• Experience in SEO, PPC, data analysis, email marketing and social media marketing.
• Experience with Website CMS - preferably WordPress.
• Experience with Google Ads, Google Analytics.

Responsibilities

• Manage marketing-related website activities, including landing pages and SEO.
• Plan, develop, execute, and monitor digital marketing programs across channels.
• Administer marketing portion of CRM HubSpot for campaigns.
• Oversee BigTinCan content platform, workflows, and integrations.
• Oversee and optimize PPC campaigns and lead conversion metrics.
• Analyze Google Analytics data to inform plans and opportunities.
• Create monthly MQL reports and provide actionable insights.
• Prepare dashboards or presentations showing ROI of digital channels.
• Support product launches with digital planning and sales aids.

Skills

Persuasive writing

Team collaboration

Deadline-driven

Attention to detail

Customer-focused

Education

B.A. or equivalent

Tools

Adobe Illustrator

InDesign

WordPress

Google Ads

Google Analytics

HubSpot

BigTinCan

Job description

Peterson Manufacturing Co in Grandview, MO is seeking a Digital Marketing Specialist to develop and execute digital strategies across the company’s website, CRM, and content platform. You will plan, build, and optimize campaigns, manage HubSpot marketing programs, and oversee BigTinCan content workflows to align with product launches and sales goals.

This role requires strong writing, analytics, SEO, PPC, and WordPress experience, and collaborates with Marketing, Engineering, Sales, and