Growth-Driven Short-Form Content Strategist

Podnews; Austin (TX); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Flexible PTO

Medical benefits

Employee growth plans

Skill development

Personal development reimbursement

Paid maternity leave

Direct interaction with company owners

Job summary

YAP Media NYC is seeking a full-time, Austin-based Short-form Content Strategist to lead social-first content strategy for Hala Taha's ecosystem, including Young and Profiting, YouTube Shorts, TikTok, and LinkedIn.

The role turns long-form conversations and brand priorities into viral short-form video, guides editors and production teams, and partners with the CEO and Creative Director to raise content quality and speed on social platforms.

Qualifications

• 3+ years of experience in social media strategy, short-form video strategy, content strategy, video production, creative direction, social media management, or a closely related media role.
• Proven ability to identify strong short-form moments, shape hooks, direct edits, write social copy, and build platform-native content for growth.
• Strong understanding of Instagram Reels, YouTube Shorts, TikTok, LinkedIn, X, YouTube packaging, captions, retention, short-form formats, and platform-specific content strategy.

Responsibilities

• Own the short-form and social-first content strategy for Hala's brands across Instagram, YouTube Shorts, TikTok, LinkedIn, X, trailers, podcast clips, talking-head videos, b-roll, and related social assets.
• Identify the strongest short-form moments from every episode, interview, recording, live conversation, and brand moment, prioritizing clips with strong hooks, emotional pull, practical value, controversy, clarity, and viral potential.
• Think beyond what is this clip about and identify the sharpest audience-facing promise: why someone should stop scrolling, watch, save, share, comment, or follow.
• Develop platform-native creative angles for each piece of content so clips do not feel like generic podcast cutdowns.
• Help the team test and improve short-form formats across Instagram, YouTube Shorts, TikTok, X, and LinkedIn.
• Test and identify viral short-form formats beyond podcast clips to grow brand awareness and reach new audiences.
• Make sure short-form content supports both audience growth and the larger Hala/YAP brand strategy.

Skills

Social media strategy

Short-form video

Content strategy

Video direction

Editing direction

Studio production

Executive communication

Organization

Tools

Slack

Asana

Job description

YAP Media NYC is seeking a full-time, Austin-based Short-form Content Strategist to lead social-first content strategy for Hala Taha's ecosystem, including Young and Profiting, YouTube Shorts, TikTok, and LinkedIn.

The role turns long-form conversations and brand priorities into viral short-form video, guides editors and production teams, and partners with the CEO and Creative Director to raise content quality and speed on social platforms.