Growth-Driven Senior Care Marketing Director

Sapphire Health Services, LLC; Portland (OR); On-site; USD 90,000 - 140,000; Full time

Job summary

Sapphire Health Services, LLC, located in Portland, OR, seeks a Director of Marketing to lead comprehensive marketing strategies for our Skilled Nursing Facility. You will drive occupancy, manage referral sources, and enhance community reputation while collaborating with admissions and operations teams.

The role requires a strong background in healthcare marketing, excellent communication, and proven leadership to develop campaigns, track ROI, and align budgets with strategic goals.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience in marketing, ideally in healthcare or skilled nursing facility setting.
• Proven track record of developing and implementing successful marketing strategies and campaigns.

Responsibilities

• Develop and execute a strategic marketing plan to increase occupancy and maintain high census.
• Identify target markets and devise campaigns for seniors, families, and healthcare professionals.
• Monitor market trends, competitor activities, and demographics to refine strategies.
• Ensure consistent brand messaging across digital, print, and in-person channels.
• Build relationships with referral sources such as hospitals, physicians, social workers, and case managers.
• Attend community events to promote services and build referral networks.

Skills

Communication skills

Interpersonal skills

Relationship building

Education

Bachelor’s or Master’s degree in Marketing/Business/Communications

Job description

Sapphire Health Services, LLC, located in Portland, OR, seeks a Director of Marketing to lead comprehensive marketing strategies for our Skilled Nursing Facility. You will drive occupancy, manage referral sources, and enhance community reputation while collaborating with admissions and operations teams.

The role requires a strong background in healthcare marketing, excellent communication, and proven leadership to develop campaigns, track ROI, and align budgets with strategic goals.