Director of Marketing

Sapphire Health Services; Portland (OR); On-site; USD 90,000 - 140,000; Full time

Job summary

Sapphire Health Services, LLC, located in Portland, OR, seeks a Director of Marketing to lead comprehensive marketing strategies for our Skilled Nursing Facility. You will drive occupancy, manage referral sources, and enhance community reputation while collaborating with admissions and operations teams.

The role requires a strong background in healthcare marketing, excellent communication, and proven leadership to develop campaigns, track ROI, and align budgets with strategic goals.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience in marketing, ideally in healthcare or skilled nursing facility setting.
• Proven track record of developing and implementing successful marketing strategies and campaigns.

Responsibilities

• Develop and execute a strategic marketing plan to increase occupancy and maintain high census.
• Identify target markets and devise campaigns for seniors, families, and healthcare professionals.
• Monitor market trends, competitor activities, and demographics to refine strategies.
• Ensure consistent brand messaging across digital, print, and in-person channels.
• Build relationships with referral sources such as hospitals, physicians, social workers, and case managers.
• Attend community events to promote services and build referral networks.

Skills

Communication skills

Interpersonal skills

Relationship building

Education

Bachelor’s or Master’s degree in Marketing/Business/Communications

Job description

EMPLOYEE BENEFITS:

Benefits of being a Sapphire Health Services employee include, but is not limited to:

• PTO
• 401(K)
• Medical/Health Insurance
• Dental Insurance
• Vision Insurance
• Holiday Pay
• Wellness Fund
• Uniform Fund
• Longevity Bonuses
• Quarterly Vacation Drawing
• Tuition Reimbursement

WHO WE ARE: Located in Portland , OR, Sapphire at Cedar Crossings is an 89 bed Post-AcuteCare Rehab and Nursing home. Sapphire provides the mentorship and training to help our employees grow and achieve their career goals. Cedar Crossings team members support on going training, tuition reimbursement, competitive wages, referral bonuses, quarterly vacation drawings, complimentary meals, free parking.

- OUR MISSION: TO PROMOTE THE HIGHEST QUALITY OF LIFE FOR OUR RESIDENTS, STAFF AND COMMUNITIES. WE STRIVE TO TREAT THEM ALL WIT THE GREATEST CONSIDERATION AND RESPECT -

OVERVIEW:

Sapphire Health Services specializes in providing comprehensive care and living solutions tailored to meet the diverse needs of seniors and individuals requiring specialized support. With a commitment to excellence and a passion for exceptional care, we offer a range of services designed to promote independence, dignity, and well-being at every stage of life. We are committed to enhancing the quality of life for our residents and pride ourselves on fostering a warm and supportive environment where personalized care is tailored to meet specific needs. Sapphire Health Services is currently seeking a dedicated and experienced Director of Marketing to lead our team and uphold our commitment to excellence.

JOB SUMMARY:

The Director of Marketing for our Skilled Nursing Facility (SNF) is responsible for developing, implementing, and overseeing comprehensive marketing strategies that drive occupancy, promote the facility’s services, and enhance the facility’s reputation in the community. This role involves working closely with the admissions team, maintaining relationships with referral sources, and ensuring that the facility meets its census and revenue goals.

RESPONSIBILITIES:

• Develop and execute a strategic marketing plan to increase the facility's visibility, attract new residents, and maintain high occupancy rates.
• Identify target markets and devise marketing campaigns tailored to reach those audiences, including seniors, their families, and healthcare professionals.
• Monitor and analyze market trends, competitor activities, and demographic data to refine marketing strategies.
• Ensure consistent brand messaging across all marketing channels, including digital, print, and in-person communications.
• Build and maintain strong relationships with referral sources such as hospitals, physicians, social workers, case managers, and other healthcare professionals.
• Conduct regular outreach and networking activities to expand the facility’s referral network.
• Attend community events, health fairs, and other relevant events to promote the facility and its services.
• Collaborate with the admissions team to develop and implement strategies that support timely admissions and meet census goals.
• Assist with the admissions process by conducting tours, meeting with prospective residents and their families, and providing information about the facility’s services.
• Track and report on marketing and admissions metrics, including referral sources, conversion rates, and occupancy trends.
• Organize and participate in community outreach programs that promote the facility’s services and build relationships within the community.
• Develop partnerships with local organizations, senior centers, and community groups to increase awareness of the facility.
• Develop and manage the marketing budget, ensuring that resources are allocated effectively and expenditures align with strategic goals.
• Monitor and report on the return on investment (ROI) of marketing initiative.
• Performs other duties as assigned.

REQUIREMENTS:

• Bachelor’s or Masters degree in Marketing, Business Administration, Communications, or a related field preferred.
• Genuine concern for, and ability to work with the elderly and vulnerable populations.
• Experience in marketing, ideally in healthcare or skilled nursing facility setting.
• Proven track record of developing and implementing successful marketing strategies and campaigns.
• Experience in building and maintaining relationships with referral sources and community partner.
• In-depth understanding of the skilled nursing facility industry, including regulatory requirements and market dynamics.
• Knowledge of healthcare marketing practices, including referral development and community outreach.
• Excellent communication and interpersonal skills, with the ability to effectively interact with diverse audiences, including healthcare professionals, seniors, and their families.