Growth-Driven Product Manager (B2B SaaS)

International Business Machines Corporation; Boston (MA); On-site; USD 120,000 - 170,000; Full time

Job summary

Confluent, an IBM company, is seeking a Growth Marketing Manager to own the expansion journey for a technical audience. In the R&D Product Department, you’ll define strategy, lead experiments, and help customers onboard and adopt multiple products.

You’ll build lifecycle programs across onboarding, activation, adoption, and reactivation, using segmentation and AI-driven insights to tailor communications and drive multi-product adoption at scale.

Qualifications

• 4+ years of experience marketing to a technical or developer audience
• Strong written communication translating technical product value
• Demonstrated growth marketing craft: hypothesis, experiment, measure and scale
• Experience owning lifecycle programs across onboarding, activation, adoption, re-engagement, or reactivation
• Familiarity with product-qualified leads/expansion and usage-based sales motions
• Comfort partnering with Marketing Operations to build and ship programs and write strong briefs

Responsibilities

• Own growth and expansion concepts within growth marketing across onboarding, activation, adoption, re-engagement, and reactivation
• Drive multi-product adoption and expand customer footprint across the platform
• Build segmentation and personalization from product usage, account context, and lifecycle stage
• Run a prioritized experimentation roadmap: hypotheses, test designs, success metrics, and scaling decisions
• Collaborate with Product to ensure lifecycle communications feel like one customer journey
• Explore using AI to create value for customers and speed up research and execution
• Build reusable playbooks, measurement standards, and operating processes for lifecycle and expansion marketing
• Partner with Developer Relations, Community, and Education to drive product adoption

Skills

Growth marketing

Lifecycle marketing

Product-led growth

B2B SaaS marketing

Technical writing

Experimentation

Cross-functional collaboration

Tools

Marketo

Amplitude

Job description

Confluent, an IBM company, is seeking a Growth Marketing Manager to own the expansion journey for a technical audience. In the R&D Product Department, you’ll define strategy, lead experiments, and help customers onboard and adopt multiple products.

You’ll build lifecycle programs across onboarding, activation, adoption, and reactivation, using segmentation and AI-driven insights to tailor communications and drive multi-product adoption at scale.