Growth-Driven Paid Media Manager

Naterra International

Coppell (TX)

On-site

USD 90,000 - 120,000

Full time

14 days+

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Job summary

Naterra International, Inc. is seeking a highly analytical Paid Media Manager to lead and execute our paid digital strategy across Meta, TikTok, YouTube, Google Ads, and retail media. You will own plan development, launch, and day-to-day management to drive traffic and new customers.

The role demands hands-on optimization, data-driven decision making, and clear communication with leadership. You will collaborate with Brand, Creative, Sales, and Data teams, stay ahead of trends, and push for

Qualifications

Accredited bachelor’s degree in business, marketing, advertising, or related field.
At least 5 years of paid digital marketing experience across major platforms.
Agency experience is a plus.
Experience with Amazon DSP, Walmart DSP, or similar programmatic platforms also a plus.
Proven experience in cross-channel marketing planning and execution.
Strong analytical mindset blending platform data with brand research.
Excellent presentation and communication skills to executive leadership.
Self-starter with ability to work independently.
Entrepreneurial mindset and testing culture.
Ability to manage multiple priorities in fast-paced environment.

Responsibilities

Own and execute paid digital strategy across Meta, TikTok, YouTube, Google Paid Search, retail media, and more - building the plan, launching it, and managing it day to day.
Monitor and optimize campaigns daily and weekly against core KPIs (ROAS, conversions, traffic, engagement, sales).
Lead testing initiatives including audience segmentation, creative testing, messaging tests, and campaign optimization efforts.
Manage media budgets and pacing, making strategic reallocation calls to maximize return on spend.
Prepare and distribute monthly reporting summarizing campaign performance, trends, and recommendations.
Partner with Brand, Creative, Sales, and Data teams internally, and agency partners externally, to ensure strategies, targets, and deliverables are met for every campaign.
Identify new growth opportunities, audience strategies, platform enhancements, and emerging digital tactics.
Ensure campaigns align with brand objectives, promotional calendars, and business priorities.
Stay current on industry trends, AI-driven marketing tools, platform updates, and privacy changes.