Growth-Driven Paid Media Lead

Newfund; Seattle (WA); On-site; USD 113,000 - 142,000; Full time

Job summary

Tin Can is seeking a performance marketing lead based in Seattle to own the paid social program and drive growth across channels. You will use data to inform targeting, budgeting, and creative decisions and collaborate with an in-house influencer team and external partners to keep a steady stream of high-impact ads that align with our brand.

You will build dashboards with our analytics team, manage cross-channel budgets, and test new platforms to diversify the paid engine.

Qualifications

• 4–6+ years in performance marketing, with deep hands-on fluency in paid social as your primary domain.
• End-to-end ownership. You've run a paid acquisition program yourself, strategy through execution.
• Data and creative, both. You back every decision with the numbers, and you just know a good ad when you see one.
• An eye for brand. This is a performance role first, but you're also protecting our tone and look as things move fast—catching what's off-brand before it goes live.
• Low-ego and collaborative. This seat is highly cross-functional. You push for what you need while being respectful of everyone else's time and priorities.

Responsibilities

• Own paid social on Meta. Optimize it continuously, using performance data to guide targeting, budget, and creative decisions—and stay ahead of platform changes.
• Keep the creative pipeline full. Partner with our in-house influencer team and external partners so there's always a steady stream of ads flowing through the account that perform and look like us.
• Push beyond Meta. Test new platforms, scale the ones that earn their place, and build a diversified engine that doesn't wobble when one channel does.
• Build the dashboards you need to catch what's working, and what isn't, in near real time with the support of an analytics team.
• Own budget planning and pacing across channels, allocating spend against performance and growth targets.
• Partner with Brand to amplify bigger campaigns and moments through paid, in lockstep with organic, influencer, lifecycle, and PR.

Skills

Paid social

Performance marketing

Data-driven

Brand awareness

Cross-functional collaboration

Tools

Hex

Job description

Tin Can is seeking a performance marketing lead based in Seattle to own the paid social program and drive growth across channels. You will use data to inform targeting, budgeting, and creative decisions and collaborate with an in-house influencer team and external partners to keep a steady stream of high-impact ads that align with our brand.

You will build dashboards with our analytics team, manage cross-channel budgets, and test new platforms to diversify the paid engine.