Growth-Driven Paid Media & Customer Acquisition Specialist

JBS Foods; Florida; On-site; USD 70,000 - 95,000; Full time

Job summary

Wild Fork is seeking a Marketing Specialist focused on Paid Media & Customer Acquisition to shape how we grow our customer base. You will own acquisition strategy, segmentation, and use paid media as the primary lever to drive durable growth, while treating media platforms as execution layers for customer-first thinking.

With 4+ years in paid media, you will partner with analytics and cross-functional teams to optimize CAC, LTV, and payback, delivering measurable impact through targeted

Qualifications

• Bachelor's degree in Marketing, Media planning, or a business-related field.
• 4+ years of paid media experience with Brand and Performance media.
• Hands-on experience managing paid media campaigns across Meta Ads Manager, Google Ads, Reddit, Pinterest, TikTok, etc.
• Strong analytical skills with ability to use data to influence decisions and communicate results clearly.
• Excellent organization, attention to detail, and time-management skills.
• Ability to operate independently and proactively identify opportunities for improvement.

Responsibilities

• Direct paid media execution across channels to deliver acquisition strategy, including briefing, targeting, and budgeting.
• Monitor campaign pacing and platform performance (CPA, CPM, CTR, CVR, ROAS) to stay aligned with the plan.
• Manage relationships with media agencies, briefing and ensuring outcome quality.
• Monitor pixel and tracking health (GTM, Meta CAPI, GA4) to ensure trustworthy data feeding strategy.
• Stay current on platform updates and industry trends to adjust strategy and execution.
• Collaborate with BI and e-commerce teams to analyze data and identify sales opportunities.

Tools

Meta Ads Manager

Google Ads

Reddit Ads

Pinterest Ads

TikTok Ads

Job description

Wild Fork is seeking a Marketing Specialist focused on Paid Media & Customer Acquisition to shape how we grow our customer base. You will own acquisition strategy, segmentation, and use paid media as the primary lever to drive durable growth, while treating media platforms as execution layers for customer-first thinking.

With 4+ years in paid media, you will partner with analytics and cross-functional teams to optimize CAC, LTV, and payback, delivering measurable impact through targeted