Growth-Driven Paid Acquisition Leader

Falcon Labs; United States; Hybrid; USD 70,000 - 90,000; Full time

Job summary

Falcon Labs is seeking a Paid Acquisition Manager to lead the paid channels that attract merchants and partners to their network. The role involves managing paid search, paid social, and emerging channels with a focus on strategy, budget allocation, and optimization, ensuring efficient spending and quick learning.

Ideal candidates will have over 4 years of experience in performance media, excellent analytical skills, and a proven record of optimizing campaigns. A hands-on approach inside ad platforms and data analysis is essential for success in this role.

Qualifications

• 4+ years managing paid acquisition or performance media in B2B SaaS, e-commerce, or ad-tech.
• Expertise across paid search and paid social.
• Proven track record optimizing campaigns to CAC, ROAS, and pipeline.
• Strong analytical skills for working in spreadsheets and analytics tools.
• Experience with tracking and attribution setup (UTMs, pixels, events).
• Ability to develop structured A/B testing roadmap.
• Excellent communicator for data-driven recommendations.

Responsibilities

• Own and scale paid channels to bring merchants onto the Falcon network.
• Run paid search, paid social, and emerging channels end to end: strategy to optimization.
• Align messaging and funnel stages with Business Development, Content, and Product teams.
• Build tracking, attribution, and experimentation framework for efficient spending.

Skills

Paid acquisition management

Analytical skills

Campaign optimization

Communication

Hands-on expertise in ad platforms

Education

Bachelor's degree or equivalent experience

Tools

BI or web analytics tools

CRM systems

Job description

Falcon Labs turns the post-transaction experience into an incremental revenue stream for online services and a rewarding moment for their customers. Our solution uses advanced technology and AI to deliver personalized, contextually relevant offers to consumers at their peak engagement moment, right after they complete a transaction.

The moment after a transaction is one of the most underutilized surfaces in commerce: intent is high, trust is established, and attention is real, yet for most brands it still ends with a static confirmation screen. We operate across major e-commerce ecosystems (Shopify, Wix, and a growing set of technology partnerships), earn a take rate on advertiser conversions, and run on real-time decisioning, Snowflake analytics, and an expanding push into agentic automation across the network. We are a team of ad-tech veterans from the mobile advertising world (ironSource/Unity).

Job Description

We are looking for a Paid Acquisition Manager to own and scale the paid channels that bring merchants and partners onto the Falcon network. You will run paid search, paid social, and emerging channels end to end: strategy, budget, targeting, creative testing, and optimization, all measured against acquisition cost, return on spend, and qualified pipeline rather than vanity metrics. You will work across the Shopify and Wix ecosystems and the wider commerce media landscape, partner closely with Business Development, Content, and Product to align messaging and funnel stages, and build the tracking, attribution, and experimentation framework that lets a small team spend efficiently and learn fast. This is a hands-on role for someone who is equally comfortable inside the ad platforms and inside the data.

Basic Qualifications

4+ years managing paid acquisition or performance media, ideally in B2B SaaS, e-commerce, or ad-tech

Hands-on expertise across paid search and paid social

Proven track record optimizing campaigns to CAC, ROAS, and pipeline

Strong analytical skills and comfort working in spreadsheets and a BI or web analytics tool

Experience with marketing automation and CRM systems and with setting up tracking and attribution (UTMs, pixels, conversion events)

Owns a structured testing roadmap (A/B, multivariate, and incrementality/holdout experiments)

Excellent communicator who can turn performance data into clear decisions and recommendations

Bachelor's degree or equivalent practical experience

Preferred Qualifications

Experience marketing into the Shopify or broader e-commerce ecosystem (DTC brands, merchant ops, app store discovery)

Familiarity with the ad-tech, retail media, or commerce media space

Comfort with SQL or querying data directly for advanced analysis

Experience with ABM and emerging channels (Reddit, Quora, programmatic)

Understanding of AEO practices and platforms

Experience with creative automation or collaboration tools (Smartly, Figma)