Director, Growth Marketing & Performance

International Franchise Association; Washington (District of Columbia); Hybrid; USD 140,000 - 150,000; Full time

Job summary

International Franchise Association in Washington, DC is seeking a Director of Marketing Programs & Performance to drive integrated marketing strategies across IFA’s portfolio of products, programs, and services. You will partner with the VP of Marketing to propel revenue, member growth, engagement, and participation in line with enterprise priorities.

Lead multi-channel campaigns, establish KPIs, and deliver data-driven insights while mentoring a high-performing team.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• 7-10 years of progressive marketing experience with demonstrated success developing integrated marketing strategies that drive measurable business results.
• Experience leading product marketing, go-to-market strategy, and multi-channel campaign execution.
• Strong understanding of marketing analytics, customer segmentation, CRM platforms, marketing automation, and digital marketing.
• Proven ability to translate data into strategic recommendations and measurable business outcomes.
• Exceptional project management, communication, and organizational skills.
• Demonstrated success leading cross-functional initiatives, managing agency partners, and developing high-performing teams.

Responsibilities

• Develop and execute integrated marketing strategies aligned with revenue objectives.
• Lead go-to-market planning for new products, programs, and initiatives.
• Oversee multi-channel campaigns across email, web, digital advertising, social media, content, video, print, partner marketing, and events.
• Establish KPIs and dashboards to connect marketing to business results.
• Collaborate across departments to ensure brand consistency and impact.

Skills

Product marketing

Go-to-market

Multi-channel campaigns

Marketing analytics

Customer segmentation

CRM platforms

Marketing automation

Digital marketing

Data-driven insights

Project management

Communication

Organizational skills

Cross-functional leadership

Agency management

Team development

Education

Bachelor’s degree in marketing, Communications, Business, or a related field

Job description

International Franchise Association in Washington, DC is seeking a Director of Marketing Programs & Performance to drive integrated marketing strategies across IFA’s portfolio of products, programs, and services. You will partner with the VP of Marketing to propel revenue, member growth, engagement, and participation in line with enterprise priorities.

Lead multi-channel campaigns, establish KPIs, and deliver data-driven insights while mentoring a high-performing team.