Growth-Driven Marketing VP: Strategy, Data & Impact

Farmers Insurance Federal Credit Union; Burbank (CA); On-site; USD 180,000 - 320,000; Full time

Job summary

FIG Credit Union in California seeks a VP, Marketing & Growth to transform marketing into a data-driven growth engine, setting a strategic vision and aligning plans with the enterprise strategy. You will lead segmentation, GTM, branding, and performance, build measurement dashboards, and champion a test-and-learn culture across channels and partners.

You will drive a culture of growth, coach a high-performing team, and partner with stakeholders to deliver measurable member impact and brand

Qualifications

• Progressive marketing leadership with a strong growth, digital, CRM, lifecycle background.
• Experience building lifecycle marketing capabilities and measurable customer journeys.
• Hands-on CRM requirements for segmentation, lead management, personalization, and campaign execution.
• Experience selecting or optimizing marketing automation platforms and related processes.
• Proven fluency in analytics, funnel management, attribution, testing and campaign economics.
• Experience with personalized offer strategies and digital decisioning is preferred; SavvyMoney experience helpful but not required.
• Strong budget ownership and vendor/agency management with constrained resources.

Responsibilities

• Own multi-year marketing strategy and annual plan aligned to enterprise strategy.
• Translate priorities into focused, sequenced marketing initiatives.
• Act as a trusted strategic partner across leadership teams.
• Build measurable acquisition and growth strategies across consumer and business segments.
• Lead go-to-market plans for target segments with integrated campaigns and clear performance objectives.
• Use diverse channels to reach audiences cost-effectively.
• Institutionalize a test-and-learn culture with hypotheses and A/B testing.
• Build dashboards and rhythms focused on funnel, CAC, adoption and ROI.
• Coach team to treat marketing as an engine to be tuned, not just tasks.

Skills

Growth strategy

CRM & lifecycle

Analytics

Cross-functional leadership

Budget management

Vendor management

Education

Bachelor's in Marketing or related

MBA preferred

Tools

Salesforce

Marketing automation

Job description

FIG Credit Union in California seeks a VP, Marketing & Growth to transform marketing into a data-driven growth engine, setting a strategic vision and aligning plans with the enterprise strategy. You will lead segmentation, GTM, branding, and performance, build measurement dashboards, and champion a test-and-learn culture across channels and partners.

You will drive a culture of growth, coach a high-performing team, and partner with stakeholders to deliver measurable member impact and brand