VP Marketing & Growth: Data-Driven Growth Engine

Page Mechanical Group, Inc.; Burbank (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

FIG Credit Union seeks a VP, Marketing & Growth to set a clear strategic vision, align the marketing plan with the enterprise strategy, sharpen segment execution, and build lifecycle automation to drive member, revenue and brand impact.

You will lead growth and go-to-market for key segments, institutionalize test-and-learn, build dashboards, manage budget and agencies, and cultivate a high-performing, data-driven marketing team.

Qualifications

• Progressive marketing leadership experience with growth, digital, CRM, lifecycle marketing and optimization.
• Experience building lifecycle marketing capabilities and measurable customer journeys.
• Experience defining marketing requirements for CRM implementations and campaigns.
• Experience selecting or optimizing marketing automation platforms.
• Strong analytics, funnel management, attribution, testing and campaign economics.
• Experience with personalized offer strategies or digital decisioning is strongly preferred; SavvyMoney experience helpful.
• Budget ownership and vendor management with constrained resources.
• Ability to lead through change and develop strong performers.

Responsibilities

• Own multi-year marketing strategy and annual plan aligned to the enterprise strategy.
• Translate enterprise priorities into focused, sequenced marketing initiatives; partner with Growth, Sales, Product, Finance, Risk, Compliance, Technology and People.
• Lead growth, segmentation and go-to-market plans for key segments; connect proposition, channel, creative, offer and journey design.
• Institutionalize a test-and-learn culture with hypotheses, A/B testing, rapid measurement and pivots when needed.
• Build dashboards and operating rhythms moving marketing toward funnel metrics, CAC, adoption, retention and ROI.
• Set a high creative bar across brand, content, digital experience and campaigns; manage agencies and external partners.
• Lead, coach and develop a high-performing marketing team with clear priorities and accountability.
• Model enterprise-first mindset and collaborate constructively with risk, compliance, resources or priorities.

Skills

Strategic thinking

Visionary leadership

Growth mindset

Data-driven decisions

Creative with judgment

Experimentation

People leadership

Influencing without authority

Budget & vendor mgmt

Education

Bachelor's degree or equivalent

Job description

FIG Credit Union seeks a VP, Marketing & Growth to set a clear strategic vision, align the marketing plan with the enterprise strategy, sharpen segment execution, and build lifecycle automation to drive member, revenue and brand impact.

You will lead growth and go-to-market for key segments, institutionalize test-and-learn, build dashboards, manage budget and agencies, and cultivate a high-performing, data-driven marketing team.