Growth-Driven Marketing Lead for DeFi & Web3

Native; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Native is seeking an experienced Senior Marketing Manager to lead marketing initiatives across social media, blogs, and platforms. The role focuses on high-impact campaigns, content creation, and cross-functional collaboration with product and engineering teams to address DeFi challenges.

The ideal candidate has 6-8 years in content and growth marketing, strong writing skills, and deep knowledge of Web3 technologies.

Qualifications

• 6-8 years of experience in content marketing, writing, and campaign management.
• Experience on Twitter, LinkedIn, and Reddit.
• Strong writing skills for micro- and long-form content.
• Solid understanding of DeFi, crypto, blockchain and Web3 technologies.
• Experience in growing communities and partnerships.

Responsibilities

• Design and execute end-to-end marketing campaigns across channels.
• Drive social media strategy and platform engagement.
• Lead reporting on growth and health of communities.
• Develop and manage content calendar aligned with business goals.
• Advise cross-functional teams on brand and audience engagement.

Skills

Content Marketing

Growth Marketing

Social Media

Web3 Marketing

Team Leadership

Marketing Strategy

Content Creation

Analytics

English Communication

Adobe Creative Suite

Canva

Video Editing

Tools

Adobe Creative Suite

Canva

Video Editing Software

Job description

Native is seeking an experienced Senior Marketing Manager to lead marketing initiatives across social media, blogs, and platforms. The role focuses on high-impact campaigns, content creation, and cross-functional collaboration with product and engineering teams to address DeFi challenges.

The ideal candidate has 6-8 years in content and growth marketing, strong writing skills, and deep knowledge of Web3 technologies.