Growth‑Driven Marketing Director for Organic Seeds

High Mowing Seeds; Wolcott (VT); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Life Insurance

Disability Insurance

Employee Assistance Program

Flexible Spending Account

Paid Holidays

Combined Time Off

Flexible Scheduling

Employee Discount

Vermont Saves Roth IRA Program

Job summary

High Mowing Organic Seeds in Vermont is seeking an experienced Director of Marketing to shape our brand and drive growth. You will lead multi-channel marketing, collaborate with the CEO, and guide strategy for digital, print, events, and PR, ensuring consistent messaging and an excellent customer experience.

The role demands strong leadership, budgeting, and data-driven decision making, with a passion for organic agriculture and sustainable farming.

Qualifications

• Five+ years of progressive marketing leadership experience.
• Experience developing and executing marketing strategy.
• Experience leading and mentoring marketing or creative teams.
• Strong branding and digital marketing understanding.

Responsibilities

• Develop and execute a comprehensive, multi-channel marketing strategy aligned with company objectives.
• Lead annual marketing planning, budgeting, forecasting, and performance measurement.
• Partner closely with executive leadership to support long-term business growth.
• Identify emerging trends, technologies, and market opportunities.
• Strengthen and protect the High Mowing brand across all customer touchpoints.
• Guide product positioning and promotional campaigns.
• Plan, launch, monitor, and optimize marketing campaigns with data-driven insights.
• Lead, mentor and develop the marketing team.

Skills

Marketing leadership

Strategy development

Team mentorship

Data-driven decision making

Brand building

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Adobe Creative Cloud

CRM/marketing automation

Google Analytics

Google Ads

Meta Ads Manager

WordPress / CMS

Mailchimp / Email platforms

SEO tools

Microsoft Office

Job description

High Mowing Organic Seeds in Vermont is seeking an experienced Director of Marketing to shape our brand and drive growth. You will lead multi-channel marketing, collaborate with the CEO, and guide strategy for digital, print, events, and PR, ensuring consistent messaging and an excellent customer experience.

The role demands strong leadership, budgeting, and data-driven decision making, with a passion for organic agriculture and sustainable farming.