Director of Sales

High Mowing Seeds; Wolcott (VT); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Life Insurance

Disability Insurance

Employee Assistance Program (EAP)

Flexible Spending Account (FSA)

Paid Holidays

Combined Time Off (CTO)

Flexible Scheduling

Employee Discount

Vermont Saves Roth IRA Program

Job summary

High Mowing Organic Seeds in Vermont is seeking an experienced Director of Sales to lead our commercial and wholesale channels across the U.S. and Canada, reporting to the CEO.

You will build strong customer relationships, shape revenue growth, and influence sales strategy in a mission-driven, B Corp environment. The role requires 3+ years as a Director of Sales in agriculture, plus 6+ years outside sales, with a track record of scaling teams and exceeding targets.

Qualifications

• 3+ years as a Director of Sales in agriculture or organic seed.
• 6+ years outside sales with a track record of exceeding targets.
• Experience building and scaling sales teams (hiring, training, performance mgmt).
• Strong communication, negotiation, relationship-building, and organizational skills.
• Proficiency with ERP/CRM, data-driven sales management, and MS Office.

Responsibilities

• Develop and execute sales strategies to hit growth and revenue targets.
• Build and maintain relationships with commercial growers and wholesale partners.
• Conduct outreach calls and in-person visits to farms and industry contacts.
• Represent High Mowing Organic Seeds at events, tradeshows, and conferences.
• Collaborate with internal teams to share market insights and support product development.
• Lead and coach a sales team to grow revenue.
• Expand sales territory in growing markets.
• Develop a strategic sales roadmap with measurable priorities.

Skills

Sales leadership

Strategic planning

Relationship building

CRM proficiency

Team coaching

Tools

Acumatica ERP/CRM

Microsoft Excel

CRM platforms

Job description

Grow a Brand That Helps Grow the Future of Organic Agriculture

Location: Wolcott, Vermont (Onsite preferred | Hybrid considered for the right candidate) Employment Type: Full-Time | Exempt
Reports To: Chief Executive Officer (CEO)
Territory: U.S. and Canada
Travel: Approximately 25% (including some weekends and overnights and international) Compensation: $90,000-125,000 annual base salary, plus comprehensive benefits

Help Shape the Future of Organic Agriculture

High Mowing Organic Seeds has been helping growers cultivate healthy food and thriving communities since 1996. What began with just 28 seed varieties has grown into one of the country’s leading suppliers of professional-quality organic seed, offering more than 750 heirloom, open-pollinated, and hybrid varieties.

Located in beautiful northern Vermont, we are passionate about providing exceptional seed, supporting sustainable agriculture, and serving farmers and gardeners across the country.

We’re looking for an experienced Director of Sales to lead and grow our commercial and wholesale sales channels, build strong customer relationships, and drive brand recognition and revenue growth across the U.S. and Canada. This role reports directly to the CEO and offers real influence over sales strategy, not just execution of it. Experience working in a BCorp, mission-driven, or values-based organization is required, as we’re not just chasing numbers—we’re building lasting partnerships, delivering exceptional value, and creating a culture amongst the organic seed market.

Your Impact

As our Director of Sales, you’ll be the strategist of our revenue growth strategy and the leader who inspires our sales team to exceed their potential. You’ll shape how we enter new markets, deepen relationships with key accounts, and position our brand as the go-to choice for organic seeds. Your leadership will directly influence our market share, customer loyalty, and long-term profitability.

What Success Looks Like

Within Your First 90 Days

• Build strong relationships across departments.
• Learn our customers, products, brand, and market.
• Evaluate current sales initiatives and technology.
• Develop a strategic sales roadmap with measurable priorities.
• Identify immediate opportunities to improve sales performance.

Within Your First Year

• Strengthen organic seed brand awareness across marginal markets.
• Increase sales channels for home gardeners, seed rack and commercial growers.
• Develop the sales team with training that emphasizes both educating customers and mastering closing techniques to drive successful sales outcomes.
• Expand sales territory in growing markets.
• Develop a high-performing sales team focused on measurable results.

What You’ll Do (Key Responsibilities)

• Develop and execute sales strategies to hit growth and revenue targets.
• Build and maintain strong relationships with commercial growers and wholesale partners.
• Conduct outreach - calls and in-person visits - to farms and industry contacts.
• Represent High Mowing Organic Seeds at events, tradeshows, and conferences.
• Partner with internal teams to share market insights and support product development.
• Contribute to marketing team’s content and materials as needed.
• Maintain expert knowledge of organic seed varieties and industry trends.
• Lead, coach, and direct a sales team, collaborating with Marketing and Operations to grow revenue.
• Build sales strategy and detailed action plans for all sales territories.

What You Bring

Required Qualifications

• 3+ years of experience as a Director of Sales, ideally in agriculture or organic seed.
• 6+ years of outside sales experience, with a proven track record of exceeding sales targets in a competitive B2B or B2C environment.
• Experience building and scaling sales teams, including hiring, training, and performance management.
• Exceptional communication, negotiation, relationship-building, and organizational skills.
• Strong strategic thinking skills with the ability to translate vision into actionable plans.
• Proficiency with ERP, CRM, data-driven sales management platforms, and in Microsoft Office (especially Excel, Word and Teams).
• Strong problem-solving and time-management skills; able to manage multiple priorities, delegate effectively, and stay constructive under pressure.
• Self-motivated and comfortable working independently.
• Valid driver’s license and reliable transportation and valid U.S. Passport.
• Willingness to travel approximately 25%, including some weekends and overnights.

Preferred Qualifications

• Familiarity with organic vegetable production or commercial seed sales.
• Proficiency Acumatica ERP/CRM
• Spanish or French language skills.

Compensation & Benefits

Compensation

• $90,000-125,000 annual base salary
• Salary determined by experience, skills, and qualifications

Benefits

• Medical, Dental, and Vision Insurance
• Life Insurance
• Short-Term and Long-Term Disability Insurance
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)
• Paid Holidays
• Combined Time Off (CTO)
• Flexible Scheduling
• Employee Discount
• Vermont Saves Roth IRA Program (no employer match)

Work Location

This position is based in Wolcott, Vermont.

We prefer an onsite leader who enjoys collaborating closely with our team, though a hybrid schedule may be considered for an exceptional candidate.

Accessibility & Accommodations

High Mowing Seeds is committed to creating an accessible hiring process for every applicant. Reasonable accommodations are available throughout the recruitment and interview process. If you require an accommodation, please contact [e-mail] so we can work with you to meet your needs.

Equal Opportunity Employer

High Mowing Seeds is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where every employee is valued and respected. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other status protected by applicable law.