Growth-Driven Marketing Director - B2B Demand & Brand

Citadel Security Inc.; Fort Collins (CO); Hybrid; USD 76,000 - 92,000; Full time

Job summary

Citadel Security USA is seeking a commercially minded Director of Marketing in Fort Collins, CO to translate strategy into measurable growth. Lead demand gen, brand development, and campaign performance while collaborating with Sales and Operations across markets.

The role oversees marketing strategy, inbound funnel, content development, and lead nurturing to drive revenue growth and geographic expansion. Requires 7+ years in B2B marketing, CRM/marketing automation expertise, and data-driven

Qualifications

• 7+ years of progressively responsible B2B marketing experience.
• Experience managing inbound lead generation or an inbound sales development/inside-sales function.
• Background supporting a multi-location, service-based B2B organization.
• Strong understanding of the full B2B sales funnel, lead qualification, pipeline management, attribution, and conversion-rate optimization.
• Hands-on experience with CRM and marketing automation platforms; Salesforce, HubSpot, or comparable systems preferred.
• Working knowledge of SEO, paid search, digital advertising, email campaigns, website analytics, conversion optimization, and content development.
• Demonstrated ability to evaluate marketing performance using data, financial metrics, and return-on-investment analysis.
• Excellent writing, presentation, communication, and collaboration skills.
• Ability to manage internal resources and external agencies while maintaining direct involvement in execution.
• Valid driver’s license and ability to support business travel or local market activities as required.

Responsibilities

• Lead Marketing Strategy: Build and implement an annual marketing plan tied to revenue growth and geographic expansion.
• Manage the inbound funnel from lead generation to opportunity creation and sales handoff.
• Align Marketing and Sales: set lead response times, qualification standards, and follow-up processes.
• Define Target Markets: refine ICPs, buyer personas, and account-based plans.
• Generate Qualified Demand: develop campaigns across search, digital ads, email, content, partnerships, and events.
• Improve Website Performance: optimize pages, forms, and CTAs to boost conversions.
• Develop Sales-Focused Content: create case studies, success stories, and enablement tools.
• Strengthen Lead Nurturing: implement lead scoring and automated nurture workflows.
• Maintain Lead Data Quality: ensure accurate capture, enrichment, and tracking of inquiries.
• Improve Conversion Rates: partner with Sales to close gaps in the funnel.
• Measure Business Impact: dashboards tracking qualified leads, pipeline, and marketing-influenced revenue.
• Manage Marketing Investments: budgets, agencies, and tech stack ROI evaluation.

Skills

B2B marketing

Demand generation

Inbound lead generation

CRM & marketing automation

Sales funnel & pipeline

SEO & paid media

Data-driven ROI

Communication & collaboration

Tools

Salesforce

HubSpot

Job description

Citadel Security USA is seeking a commercially minded Director of Marketing in Fort Collins, CO to translate strategy into measurable growth. Lead demand gen, brand development, and campaign performance while collaborating with Sales and Operations across markets.

The role oversees marketing strategy, inbound funnel, content development, and lead nurturing to drive revenue growth and geographic expansion. Requires 7+ years in B2B marketing, CRM/marketing automation expertise, and data-driven