Growth-Driven Marketing & Admissions Director

Sterling Healthcare Management, LLC; Evansville (IN); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(K) with company match

PTO

Telehealth

Flexible Spending Account (FSA)

Life and AD&D Insurance

Disability Insurance

Tuition Reimbursement

Daily Pay Available

Supportive leadership

Job summary

Sterling Healthcare Management, LLC in Evansville, IN is seeking a driven Marketing & Admissions Director to grow census and lead admissions. You will build referral relationships with hospitals, discharge planners, and families, and oversee inquiries from first call to move-in.

You will manage the full admissions cycle, work on the facility’s digital presence, and plan community events to drive occupancy. A strong sales mindset and healthcare network are essential.

Qualifications

• Minimum 2 years in healthcare sales, marketing, or admissions.
• Established relationships with hospital discharge planners and case managers preferred.
• Strong knowledge of Medicare, Medicaid, and managed care payer sources.
• Experience with CRM or admissions tracking software is a plus.

Responsibilities

• Develop and execute a census development plan targeting referral sources.
• Build and maintain relationships with hospitals, discharge planners, case managers and families.
• Conduct in-person sales calls, facility tours, and presentations to referral sources and prospective residents.
• Respond to referrals and inquiries promptly (same day, urgent within one hour).
• Manage the full admissions process from inquiry to move-in including paperwork and room coordination.
• Monitor census by payer mix and develop strategies to grow occupancy.
• Oversee the facility's digital presence (website, Google Business, online reviews).
• Plan community events, open houses, and referral appreciation programs.
• Track census, referrals, and conversions for weekly reporting to Administration.

Skills

Healthcare sales

Marketing & admissions

Relationship building

CRM/admissions tracking

Tools

PointClickCare

Enquire

Job description

Sterling Healthcare Management, LLC in Evansville, IN is seeking a driven Marketing & Admissions Director to grow census and lead admissions. You will build referral relationships with hospitals, discharge planners, and families, and oversee inquiries from first call to move-in.

You will manage the full admissions cycle, work on the facility’s digital presence, and plan community events to drive occupancy. A strong sales mindset and healthcare network are essential.