Growth-Driven Innovation Marketing Lead

Eastman; Kingsport (TN); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health & Wellness

401(k) match

Paid time off & holidays

Leadership development

Job summary

Eastman, a global specialty materials company based in Kingsport, TN, seeks an Innovation Marketing Manager to translate market shifts and unmet customer needs into scalable growth opportunities. You will operate at the front end of innovation, identifying growth opportunities, developing business cases, and advancing promising concepts through Eastman’s Stage-Gate processes.

The successful candidate combines strategic marketing expertise, customer insight, and cross-functional leadership,

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Science, or a related discipline.
• Five or more years of relevant experience in strategic marketing, business development, product management, innovation, commercial leadership, or a related field.
• Applicable industry experience is preferred.
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority.
• Experience conducting market research, customer discovery, and voice-of-customer activities.
• Experience developing value propositions, opportunity assessments, business cases, and commercial recommendations.
• Strong analytical, communication, facilitation, and presentation skills.
• Demonstrated ability to convert incomplete information into clear recommendations and operate effectively in ambiguous, rapidly evolving environments.

Responsibilities

• Identify and prioritize growth opportunities by analyzing market trends, customer needs, technology developments, and industry dynamics.
• Lead customer and market discovery, conducting research to address critical knowledge gaps and validate opportunities.
• Build business cases and value propositions with market size, revenue potential, and key assumptions.
• Lead the marketing workstream for opportunities through discovery to Eastman's Stage-Gate processes.
• Influence stakeholders and communicate recommendations with clear presentations and business cases.

Skills

Strategic marketing

Cross-functional leadership

Market research

Customer discovery

Value propositions

Business cases

Analytical skills

Communication & presentation

Education

Bachelor's degree in Marketing, Business, Engineering, Science

MBA or advanced degree

Job description

Eastman, a global specialty materials company based in Kingsport, TN, seeks an Innovation Marketing Manager to translate market shifts and unmet customer needs into scalable growth opportunities. You will operate at the front end of innovation, identifying growth opportunities, developing business cases, and advancing promising concepts through Eastman’s Stage-Gate processes.

The successful candidate combines strategic marketing expertise, customer insight, and cross-functional leadership,