Growth-Driven Digital Marketing Strategist — SEO & PPC

AMAROK; Columbia (SC); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Health Benefits

401K matching

FSA/HSA

Tuition Reimbursement

Disability Insurance

Life Insurance

Career advancement

Generous PTO

Job summary

AMAROK is seeking a Digital Marketing Specialist to drive growth through SEO and PPC, elevating the company\'s online presence in a competitive US market. You will plan, implement, and manage search strategies and work with external agencies to scale campaigns across search, social, and AI platforms.

You will analyze analytics, optimize budgets, and ensure ROI while collaborating with CRM and marketing automation tools to convert awareness into inbound leads and revenue.

Qualifications

• 3-5 years of SEM campaigns and SEO experience.
• Proficient with Google Analytics and Google Ads.
• Experience with paid social and display networks.
• Hands-on with AI advertising tools for automated bidding and testing.
• Strong ability to measure ROI and attribution.

Responsibilities

• Develop and execute organic and paid search strategies (SEO/SEM) to drive measurable results.
• Build and optimize website content and technical SEO to improve visibility and ROI.
• Regularly perform thorough keyword research.
• Partner with external agencies to manage paid campaigns across search, social, display, and AI platforms.
• Deliver PPC campaigns to relevant networks based on analysis.
• Track, report, and analyze website analytics, PPC initiatives and campaigns.
• Manage budgets, tracking, and reporting while aligning with CRM and marketing automation.
• Monitor budget spend to optimize ROI.
• Stay updated on the latest SEO, PPC trends and best practices.

Skills

SEM

SEO

Google Analytics

Google Ads

Microsoft Advertising

Excel / Sheets

Facebook Ads

LinkedIn Ads

AI advertising tools

Attribution tracking

Tools

Pardot

CRM platforms

Job description

AMAROK is seeking a Digital Marketing Specialist to drive growth through SEO and PPC, elevating the company\'s online presence in a competitive US market. You will plan, implement, and manage search strategies and work with external agencies to scale campaigns across search, social, and AI platforms.

You will analyze analytics, optimize budgets, and ensure ROI while collaborating with CRM and marketing automation tools to convert awareness into inbound leads and revenue.